Global Marketing Financial Analyst

Our client is seeking a detail-oriented and strategic Investments, Planning and Insights Manager to join their global Demand Generation organization. This role is responsible for leading the development of global investment strategies, managing financial operations, and delivering reporting and insights that inform marketing decisions.

• Global Reporting & Insights: own weekly, monthly, and quarterly business reporting processes, providing leadership with clear, data-driven insights on marketing investments and outcomes
• Investment Strategy: drive the global marketing investment strategy, responsible for budget allocation, goal setting, and ensuring strategic alignment with business priorities across worldwide performance marketing campaigns
• Financial Operations: oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals
• Process Improvement: identify opportunities to streamline reporting and forecasting processes, enhance data accuracy

• 7+ years of experience in performance marketing, financial planning, marketing analytics, or equivalent roles
• Expertise in marketing attribution, incrementality, ROI analysis, and budget optimization
• Experience collaborating with cross-functional teams, including Finance, Marketing, and Analytics
• Ability to analyze data, derive insights, and translate insights into strategic actions to guide senior management and business leader

• Global, in-house e-commerce marketing experience, particularly with SEM and paid social
• Experience with ROAS frameworks and incrementality measurement
• Strong understanding of performance marketing metrics, forecasting, and budgeting methodologies
• Advanced knowledge of dashboards and reporting tools data management/warehousing, and hands on experience building reporting dashboards
• Background in global performance marketing or digital marketing organizations
• Familiarity with Martech/adtech tools and marketing automation platforms
• Proven track record of driving workflow & QA process improvements and leading financial operations
• Proactive and ambitious approach, actively seeking opportunities to drive business growth and impact
• MBA or Master’s degree in Finance, Marketing, Data Science, or related field as well as SQL.