YouTube Analytics & Ad Sales Strategy Lead
Listed on 2026-06-24
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IT/Tech
Data Analyst, Digital Marketing
What You’ll Do
As the Senior Director of Analytics, you will support the Ad Sales team by providing thought leadership and strategies to deliver analytics support for Ad Sales and to execute Ad campaigns on the You Tube platform for client brands with high brand relevance, consistency, and efficiency. Success in this role will require an experienced digital marketing analytics professional with a history of successfully utilizing data driven strategies on You Tube or similar platforms.
Since Spotter is a data driven organization, the successful candidate needs to be comfortable leading an analytics team as well as being hands-on in analytics and data science. We are committed to constantly testing and refining our understanding of the You Tube platform with improved marketing return and incrementally.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
- Provide thought leadership and analytics support to the Ad Sales team to achieve their sales goals
- Provide data driven strategies to support the Ad Ops team in setting up, managing, executing, and analyzing You Tube ad campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized while hitting strict ROI goals
- Collaborate with cross-functional stakeholders, such as Ad Ops, Finance, Ad Sales, Marketing, and the Creator Community
- Analyze and report on the performance and impact of marketing campaigns and initiatives, using data-driven insights and best practices
- Leverage your analytics skills and operational expertise to drive and optimize planning and executing multiple ad campaigns
- Build various lookalike models to understand viewers of specific You Tube content and their brand affinities
- Mentor and coach team members to enhance capabilities around creating high-quality, comprehensive executive summaries and improve overall storytelling with effective presentations
- Research and monitor marketing trends and competitive landscape and identify new opportunities for growth and innovation
- Continuously ideate, implement, and measure results of A/B testing for campaign targeting to optimize for conversions
- Perform regular tracking and analysis of campaign performance. Prepare and deliver performance reports identifying successes and opportunities for improvement
Who You Are
We strongly encourage you to apply even if you don’t tick ALL of these boxes.)
- BS in a data-related, technical/engineering, or quantitative fields;
Masters preferred - 8+ years of work experience in analytics or quantitative roles
- Have at least 1-2+ years of analytics experience in You Tube Ads campaign management with proven success
- Experience with data mining, and/or predictive modeling, and data interpretation
- Experience directly managing daily You Tube ads budgets of $250K+/day minimum
- Expert level proficiency in Excel, particularly pivot tables, power pivots, data models
- Expert level with SQL and/or Python / R for ad-hoc analysis
- Experience in building traditional or advanced predictive models. Experience in text mining or LLM experience is a plus.
- Expert level proficiency in PowerPoint and / or Google Slides
- Ability to troubleshoot data-related issues
- Direct-to-Consumer marketing experience is preferred
- Highly knowledgeable with Google Ads platform, bidding and targeting, keywords and audience research, ad creative testing
- High level of accuracy and attention to detail
- Experience doing competitive analysis and providing recommendations
- Openness and ability to learn new concepts and systems quickly
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Passion for the digital media space in general and You Tube in particular is preferred
- Expertise in visualizing and manipulating big datasets
- Exceptional communication and storytelling skills for external technical and non-technical audiences
Why Spotter
- Medical and vision…
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