Sr Analyst, Insights, Strategy & Analytics; Comedy and Animation

Overview

Sony Pictures Television is looking for a Senior Analyst to join our Insights Strategy & Analysis Team, supporting Comedy, Adult Animation, & other scripted series. The role will be a key member of a team that are experts on the entertainment marketplace, commissioning trends, customer needs, and audience tastes. Using secondary & syndicated data, primary research, ratings & consumption data and social listening, the Senior Analyst will support key SPT series throughout their life cycles and will be responsible for actionable insights and strategies to support trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses.

• The Senior Analyst will support the team/Executive Director on SPT Comedy, Adult Animation, & Scripted series.
• Working with the team/Executive Director, the Senior Analyst will have a keen understanding of genre trends and opportunities – conducting qualitative and quantitative primary research studies and tracking series’ performance to optimize departmental development slates, understand landscape genre trends, uncover audiences’ views on pilots, and to improve the sell‑ability, marketing, and performance of pitches and current series.
• Approach answering key business questions with a holistic approach to gather strategic insights — from primary research, to viewing/consumption data analysis, to social analytics.
• Partner with broader data analytics teams as needed for larger scale projects and advanced analytics.
• With guidance from team/Executive Director, design primary research studies to test concepts, pilots, and series end‑to‑end – both qualitative & quantitative.
• Produce regular performance reporting and create additional custom analyses as necessary for SPT across comedy series (live‑action & adult animation) & other scripted series.
• Maintain a familiarity with entertainment landscape/industry trends.
• Leverage studio‑wide tools and data sources to deeply understand content performance, content trends and audience engagement.
• Analyze the TV landscape, genre trajectories & audience areas of growth/opportunity for development & production — using Nielsen, Ampere and other third‑party datasets.
• Utilize social media listening to understand audiences’ needs and test hypotheses about content, including development & marketing opportunities.
• Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions.
• Enrich and validate multiple data sources to maintain data quality and support the production of new reports and dashboards.
• Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear point of view, to increase engagement & adoption of insights & data across the business.

• 3-5+ years experience in media & entertainment research.
• 3-5+ years experience in consumer insights/market research (qualitative and/or quantitative primary research methods).
• Passion for film and television with foundational knowledge of the entertainment/TV landscape, including linear networks, streaming landscape, and other digital/emerging media platforms.
• Experience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, Fast Affiliates; experience with Luminate, Studio Systems and Ampere are a plus.
• Experience with social and You Tube measurement to report on social campaign performance, identify trending content and audience behaviors and familiarity with tools like Talkwalker, Tubular, and Tik Tok analytics.
• Experience working with large data sets.
• Proficiency with analytical tools like Tableau and in the Microsoft Office suite (PowerPoint, Excel, Outlook, Word).
• Ability to distill and effectively communicate complex information clearly and concisely.
• Advanced writing skills and ability to synthesize information and tell stories with data.
• Skilled at data visualization and creating impactful presentations and deliverables.
• Exceptional organization, time management, and project management skills.
• Confident presence – strong communication skills (verbal, written,…