Content SEO Program Manager

** Role Number:*
* ** Summary*
* Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

** Description*
* We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple's digital ecosystem. You'll run search-led content work day to day - from keyword research and content briefs to on-page and AI platform optimization - collaborating closely with Merchandising, Product Marketing, and Design teams.

** Minimum Qualifications*
* + 5+ years of hands-on SEO experience, with a focus on content optimization.

+ Has independently managed content optimization for a defined product area or business segment.

+ Has conducted keyword research and content gap analyses that directly informed content production or optimization.

+ Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.

** Preferred Qualifications*
* + Experience optimizing content for AI-powered search surfaces (ChatGPT, Gemini, Perplexity).

+ Experience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.

+ Experience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.

+ Proficiency in SEO / AIO tools such as Google Search Console, Profound, seo Clarity, Ahrefs, and Screaming Frog.