Sr Analyst Insights, Strategy & Analysis

About Sony Pictures Television

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent television studio, SPTS produces beloved shows, including Jeopardy!, Wheel of Fortune, The Last of Us, Outlander, American Idol, Shark Tank, The Real Housewives of Beverly Hills, Vanderpump Rules, Platonic, and many more. SPTS is part of Sony Pictures Television, a division of Sony Pictures Entertainment and a subsidiary of Tokyo-based Sony Group Corporation.

The Insights, Strategy & Analytics Sr Analyst supports audience insights, research, analytics, and strategic planning across Sony Pictures Television Studios' Game Shows, Nonfiction, and Scripted series (specifically: superhero, science fiction, and fantasy genres), The Sr Analyst will also support ISA’s Strategy team.

As part of the ISA team, the Sr Analyst will support ISA Game Show leads and collaborate with partners across Development, Production, Marketing, PR, Franchise, and other teams. The role uses audience data, consumer research, social intelligence, and marketplace analysis to help answer key business questions and inform creative development, content strategy, marketing, and franchise growth.

The Sr Analyst will support series throughout their lifecycle—from development and concept testing through launch and ongoing performance—and help the team understand what audiences want, why content resonates, and where opportunities exist in the marketplace. Success in this role requires strong analytical skills, intellectual curiosity, attention to detail, clear communication, and a passion for television and audience behavior.

• Analyze content performance and audience behavior across linear television, streaming, digital, and social platforms.
• Produce regular performance reporting and custom analyses, identifying key trends, drivers, and implications for the business.
• Support qualitative and quantitative primary research, including concept, pilot, episode, creative, and marketing testing.
• Use syndicated research, audience measurement, and consumer data to answer questions about content, audiences, and the entertainment landscape.
• Analyze social conversation, fandom, sentiment, and digital engagement to understand audience behaviors and identify emerging trends.
• Partner with Data Analytics, Business Intelligence, and Data Science teams on larger-scale analyses, dashboards, and reporting.
• Validate and reconcile multiple data sources to ensure accuracy and quality across analyses and reporting.

• Support ISA genre leads and cross-functional partners with insights that inform development, production, marketing, and franchise strategy.
• Track the television and streaming landscape, genre trends, competitive programming, and changing audience behaviors to identify opportunities and areas of growth.
• Support the evaluation of new series, concepts, formats, spin-offs, and franchise extensions through audience research, competitive analysis, and marketplace assessment.
• Develop landscape analyses and case studies to identify audience trends, genre whitespace, and learnings from relevant programming and franchises.
• Support launch and post-launch analyses to understand content performance and identify learnings for future programming and marketing decisions.
• Maintain a strong understanding of trends across Game Shows.

• Bring together audience data, consumer insights, social intelligence, and marketplace trends to develop clear, actionable insights.
• Create strategic, succinct, and visually…