Paid Search Specialist

Location:

Hybrid – Onsite schedule in Culver City.

Contract:

12 months – Option to extend after initial term. Salt has partnered with a leading global technology company to find a Paid Search Specialist. In this role you will be responsible for planning, building, and managing paid search PPC campaigns in self‑service SEM platforms (Google, Bing, and other search engines). You will continually optimize campaign performance through in‑depth analysis, trend spotting, strategic pacing, and actionable insights.

The role requires strong data storytelling skills and collaboration with digital marketing strategy, ad operations, analytics, and measurement teams.

• Manage and optimize PPC campaigns across multiple subscription lines of business.
• Develop campaign strategies, initial set‑ups, ongoing optimizations, and track creative/copy needs.
• Analyze keyword reports and search query data to identify new opportunities.
• Craft performance‑optimized ad copy, review landing page experiences and conversion funnels, and implement enhancements.
• Collaborate with data and operations teams to manage campaign tagging and tracking.
• Review campaign structure and performance across platforms such as Google Ads, SA360, Microsoft Ad Center, Marin, Skai/Kenshoo, and internal dashboards.
• Manage campaign budgets, including forecasting, monitoring, and reconciling discrepancies.
• Prepare and present performance reports to internal stakeholders.

• 4+ years of paid search marketing experience, agency or client‑side.
• Proficient with self‑service search platforms (Google Ads, SA360, Marin, Skai/Kenshoo, Microsoft Ad Center).
• Solid understanding of PPC principles, digital marketing, and web analytics.
• Expert in marketing attribution and alternative measurement methodologies.
• Strong data analysis, visualization, and presentation skills.
• Proven ability to build relationships and communicate effectively with internal teams and stakeholders.
• Passion for digital media and curiosity for emerging trends.
• Google Ads Certification is a plus.

Salt is acting as an Employment Business in relation to this vacancy.