Content Strategist III

Posting

Title:

Media Strategist/ Content Strategist III

Location:

Culver City, CA – Hybrid onsite Tues-Thurs, remote Mon/Fri’s

Duration: 3 months Job Summary

• As our Client TV Media Strategist you will support the team responsible for planning and execution across all media platforms globally. You will have passion for Entertainment and a deep understanding of media nuances and creative best practices by market in order to help drive strategy and measure success.
• You will be responsible for working with the agency and Client Geo teams demonstrating experience building and executing multiple media campaigns simultaneously.

Key Qualifications:

• Solid background in Entertainment marketing ideally across the Globe
• Ability to manage to a bigger picture but also willing to roll up their sleeves and dig in.
• You will have 4-6 yrs of experience in a media strategy role across TV, TV Online, CTV, Digital, Social, Radio, OOH and Search
• Depth of knowledge with campaign performance, building action plans from these insights and the ability to bring the story forward to various levels of stakeholder
• A general understanding and use case in measuring impact business impact ranging from Consumer Research and Media Mix Model
• Knowledge in Growth Marketing media campaigns optimizing to subscriptions, building data-driven campaigns.

Description:

• You will collaborate closely with the agency and creative teams to drive planning and flawless execution of integrated worldwide media campaigns across the full funnel.
• Assist in weekly reporting and storytelling to various stakeholders bringing forward key stories and insights in a digestible and often visual format
• Provide creative best practices, based on media performance, to internal teams to drive high-performing campaigns.
• Analyze KPI’s, work with the teams to set and measure against benchmarks on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance
• Review historical campaign data & industry insights to help make informed decisions on campaigns
• You will work across the US and International markers to disseminate information and collaboration.
• You will partner with Marcom and agency analytics teams to ensure proper reporting plans are communicated
• Partner in monitoring of consumer media consumption trends and applying those insights to future campaign strategies.
• Work with markets and agency to ensure they are adhering to Client standards

Education

• Bachelor’s Degree preferred

Additional Requirements

• Entertainment Client Media or Media Agency experience needed.