Market Research Analyst​/Sr. Analyst - TV Content Testing

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We’re looking for a Research Analyst or Senior Analyst to join our Entertainment team, with a dedicated focus on TV series content testing and development - partnering with some of the most impactful TV broadcast, cable and streaming brands in the world, who trust us to help shape the series that fuel cultural conversation - before launch and beyond.

In this role, you’ll play a key hands‑on role across the full research lifecycle, supporting and leading episode testing and multi‑episode ‘binge’ testing – helping our clients to understand what’s working and not connecting with audiences, helping them to optimize the content to be the best version it can be and to attract the broadest set of viewers. You’ll work closely with senior team members to design smart research approaches, analyze complex datasets, and translate findings into clear, compelling stories that guide creative and strategic decisions.

While content testing will be the primary focus, you’ll also have the opportunity to work on broader custom and creative testing research (such as post‑release evaluation, franchise work, and more).

If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, thrive as a subject matter expert in the entertainment space, and want to impact TV content itself, this is the role for you.

• Support quantitative and qualitative research projects focused on TV series content, including but not limited to pilots and multi episodes/binge testing.
• Manage the end‑to‑end process of quantitative and qualitative research projects, including proposal support, questionnaire and discussion guide development, data analysis and storytelling.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story‑driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Build relationships through effectively managing day‑to‑day client interaction and supporting the resolution of client issues and concerns.
• Drive successful project execution, collaborating with senior team members and providing input and support to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.

• Experience – We’d love for you to have 1‑2+ years of experience working in consumer insights, consumer research or in a strategy role. A strong focus on entertainment is preferred, huge plus if it’s in content testing.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – You live and breathe all things TV, and love turning audience behavior into strategy.
• Research practitioner – In‑depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
• Custom research expertise – You have a strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor. Our work is highly tailored - each project addresses a unique client challenge, with no…