Market Research Analyst, Entertainment, Gaming, Sports & Tech

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

We are seeking passionate, curious, and motivated individuals to join NRG as Research Analysts
, with start dates throughout Summer 2026
.

As part of our Client Services team, you will work alongside world‑class researchers who bring deep industry expertise, a global perspective, and a passion for understanding consumers across entertainment, technology, gaming, sports, and lifestyle. Our teams partner with some of the world’s biggest brands to answer critical business questions that shape culture—from optimizing award‑winning films, TV shows and games to enhancing everyday technology products and the marketing strategies that drive them forward.

In this role, you’ll be hands‑on across the full project lifecycle, from questionnaire design and data analysis to delivering impactful reports. As a member of this analyst cohort, you will plug into a robust talent development ecosystem built around a dedicated training curriculum, expert mentorship, and collaborative peer‑to‑peer learning. Launching your career at NRG will sharpen your analytical edge, fast‑track your AI fluency, and empower you to master the business of consumer insights.

This is an ideal role for someone who loves both qualitative and quantitative research, is energized by turning data into meaningful stories, and wants to make an impact early in their career.

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling.
  • Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation.
• Thoughtfully leverage AI tools, such as ChatGPT, Gemini, Claude, among other emerging platforms, to streamline workflows, unlock new ways of thinking and elevate the quality and impact of our work.
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.
• Translate data into clear, actionable insights and recommendations through visual, creative and story‑driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Assist with translating data into clear, actionable insights and recommendations through highly visual, creative and story‑driven presentations.

• Experience – Prior internship or work experience in market research or consumer insights is a plus, but not required. If you don’t have relevant work experience, we would love to hear about academic qualitative or quantitative research projects, such as primary survey research, experimental psychology studies, social media analysis, ethnographic research, or any other relevant projects.
• Your degree(s) – You have (or are about to graduate with) a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• AI Fluency – Enthusiasm for adopting AI tools to optimize workflows, paired with the strong judgement and critical thinking needed to validate AI outputs.
• Curiosity and Critical Thinking – You are genuinely interested in…