Product & Brand Marketing Lead

Department: Ecommerce, Web & Digital Marketing

Location: Cumberland, RI

We are seeking a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader in Music portfolio. This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact.

• Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and in Music commercial priorities.
• Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
• Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
• Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
• Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader in Music portfolio.
• Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus.
• Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.

• Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
• Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and commercially relevant launch plans.
• Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support.
• Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities.
• Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs.
• Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams.
• Interest in music creation, creator communities, and the role of technology in helping musicians, producers, performers, and DJs express themselves.

• Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
• Help shape how in Music reaches, serves, and grows creator communities across a global portfolio of brands.
• Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.