Global Digital Marketing Industry Lead

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The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd‑party demand‑generation channels.

• Own the global acquisition strategy, media mix, and investment approach for the assigned industry
• Partner with IPEM and Campaigns teams to define full‑funnel objectives, target audiences, value propositions, and activation plans
• Translate industry goals into integrated digital marketing strategies across: SEM (Google, Microsoft)
• Paid Social (Linked In, Meta, X, Reddit, Tik Tok)
• Display & Programmatic (DV360, The Trade Desk, CTV, You Tube, retargeting)
• Affiliate marketing
• Review sites (G2, Gartner, Trust Radius)
• Content syndication & HQL programs
• 3rd‑party email and lead‑generation vendors
• DOOH / OOH advertising
• Lead forecasting, scenario planning, and budget recommendations with APM leadership
• Provide hands‑on leadership and oversight across all paid media channels and demand‑gen programs supporting the industry
• Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards

• 10+ years of experience in digital marketing, performance media, or acquisition marketing
• Hands‑on experience across SEM, Paid Social, Display/Programmatic, You Tube/CTV, Affiliate, Retargeting, and emerging paid platforms
• HQL programs
• Content syndication
• Review site strategy
• 3rd‑party email & lead‑generation vendors
• DOOH/OOH media
• Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
• Demonstrated ability to lead agencies and influence cross‑functional teams
• Prior people‑management experience (formal or informal)
• Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders

• Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
• Familiarity with CDPs, server‑side tracking, privacy compliance, and data governance
• Experience with MMM, MTA, and advanced attribution methodologies
• Understanding of global marketing, localization requirements, and regional media nuances

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.

At Autodesk, we’re building a diverse workplace and an inclusive culture. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.