SEO & Digital Marketing Specialist

Position Overview

We are seeking a data-driven SEO & Digital Marketing Specialist to lead inbound marketing efforts across three growing divisions. This role will own organic search visibility, paid acquisition, website performance, and digital lead generation.

Reporting to the Director of Business Development and partnering with division leadership, this individual will play a key role in building and optimizing our digital marketing engine to generate high-quality inbound leads.

This is a highly visible role with the opportunity to make a measurable impact across multiple business lines.

• Develop and execute SEO strategies across multiple websites and service lines
• Conduct keyword research and optimize content for targeted industries and markets
• Monitor rankings, traffic trends, and competitor activity
• Manage Google Ads campaigns, including search, display, and retargeting
• Optimize campaigns for cost per lead (CPL), ROI, and conversion performance
• Test and refine targeting, messaging, and bidding strategies

• Track and analyze website performance, user behavior, and conversion funnels
• Identify opportunities to improve conversion rates and user experience
• Deliver regular reporting on SEO, paid performance, and lead generation metrics
• Partner with internal teams and external vendors to align content with SEO strategy
• Support development of landing pages, case studies, and digital assets
• Ensure consistency in messaging and brand presence across platforms
• Work closely with Business Development and division leadership to align marketing efforts with business goals
• Collaborate with a Marketing Coordinator and external partners (e.g., web/marketing vendors)
• Continuously test and optimize campaigns to drive measurable growth

• 3+ years of experience in SEO and digital marketing
• Hands-on experience with Google Ads and campaign management
• Strong understanding of SEO best practices, keyword strategy, and analytics
• Experience using tools such as Google Analytics and Google Search Console
• Ability to analyze data and translate insights into actionable recommendations

• Experience in B2B and industrial construction industries
• Familiarity with CRM platforms and lead attribution
• Experience working across multiple brands or business units

• Self-starter who can manage multiple priorities across business lines
• Strong analytical and problem-solving skills
• Ability to communicate performance insights to non-marketing stakeholders
• Collaborative mindset with a focus on results

• Competitive salary + performance-based incentives
• Health, dental, and retirement benefits
• Opportunity to build and shape digital marketing across multiple divisions
• Established brand with 25+ years of industry reputation

If you’re a results-driven SEO specialist who thrives in a fast-paced, growth-oriented environment, we’d love to hear from you.