Product Manager, Purchase Optimization — App Store Commerce

Overview

Summary The App Store is the world’s safest and most vibrant app marketplace, serving more than 700 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs.

A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

The App Store is the world’s safest and most vibrant app marketplace, serving more than 700 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs.

A significant driver of the global economy, the App Store facilitates over $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking a data-driven Product Manager to own and optimize the critical post-paywall conversion funnel for our In-App Purchase (IAP) platform. This role directly impacts developer success by maximizing conversion rates through the entire purchase journey, from buy sheet presentation through post-purchase confirmation. The ideal candidate will combine deep expertise in conversion optimization with the technical acumen to drive backend improvements and the analytical rigor to deliver measurable impact through both experimentation and strategic product initiatives.

Description You will own the IAP conversion funnel from the moment a user engages with an in-app purchase, through transaction completion, and onto the post-purchase user journey. In partnership with Apple’s world-class design team, this product manager will optimize the buy sheet experience to improve user comprehension and decision-making, leading to improved conversion. From the ideation, presenting the feature to senior leadership, to working with engineering and other cross-functional partners, you will drive improvements for the App Store IAP platform via experimentation.

You’ll influence the payments roadmap to drive improved margin and geographic expansion of IAP.

• 7+ years of product management experience, with at least 3 years focused on conversion optimization, payments, or e-commerce
• Excellent interpersonal communication skills with strong ability to build consensus with multiple stakeholder groups
• Outstanding storytelling and presentation skills with the ability to communicate complex data in actionable, compelling ways

• Proven track record of improving conversion rates through both incremental optimization and step-change innovations
• Deep experience with A/B testing platforms and analysis of experiment results
• Background in payment systems, checkout flows, or transaction processing
• Strong familiarity with developer ecosystems and the tools/platform they use
• Demonstrated ability to work with complex technical systems
• Advanced degree in Business, Computer Science, Statistics, or related field

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $172,100 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock…