Manager, Retail Customer Insights

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. Apple Retail’s Customer Insights team is looking for a new leader to oversee a team of researchers who are passionate about uncovering opportunities to improve the Retail experience, which includes all of Apple’s direct channels (Apple Stores, , the Apple Store app, and other first‑party storefronts on digital platforms).

As a manager, you will lead the team responsible for all custom research efforts for Retail, implementing a variety of internal and external methodologies to identify insights that directly influence strategic direction across Retail.

This role is essential to delivering critical information that is used to fuel Retail’s drive for continuous improvement. Your team will deliver best-in-class research for your partners, and you will cultivate growth mindsets across the team, encouraging new ways of approaching traditional research to find efficiencies, improve speed of insight gathering, and elevate the team’s output from simple reporting to synthesized and actionable takeaways.

• Design and scope research projects to maximize impact based on available resources
• Foster deep collaboration with partner teams and leaders across Retail and broader Apple, developing strong networks and a deep understanding of our business, our customers, and our Retail employees
• Modernize research practices, implementing new automation, AI‑enabled processes, and reporting techniques to drive faster insight capture
• Develop, inspire, and motivate your team to create a strong culture of excellence
• Partner with other internal research and data analyst groups to drive holistic, cross‑functional storytelling
• Establish regular reporting cadences with partners around the world, supporting geo‑level strategies with clear and effective communication

• 10+ years of experience in market research or related fields, with demonstrated ability to conduct a variety of research methods, including: segmentation, concept evaluation, intercepts, usability, focus groups, IDIs, conjoint, etc.
• 5+ years experience managing people, leading successful teams, and growing and developing talent
• Exceptional communication, storytelling, and presentation skills
• Ability to tailor your message for a variety of audience types, from front‑line teams to senior executives

• Demonstrated success in delivering data driven insights
• Deep knowledge of the technology sector and retail industry, including familiarity with shopping trends, consumer behavior, e‑commerce, etc.
• Experience operationalizing research processes, including automation, AI‑enablement, and system integrations
• Self‑directed, motivated, and comfortable in a fast paced, highly matrixed environment
• Able to learn quickly and adapt to changing priorities and business needs
• Proficiency with data analysis tools and/or languages (SPSS, Tableau, SQL, R or Python)

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $344,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder…