Business Manager, Product Marketing

Cupertino, California, United States Corporate Functions

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Business Management & Finance group within Worldwide Product Marketing (WWPM) creates value for Apple and its customers by playing an integral role in defining and influencing exceptional products while ensuring business and financial goals are met.

We serve as the commercial partner to engineering and product teams, providing roadmap decision support across a multi-year horizon — feature arbitration, product line-up scenarios, pricing and margin architecture, demand forecasting, and the business cases behind new categories and new market entry, from a AAA gaming platform on Mac to on-device AI. We prepare and present this work across key leadership forums and regularly to Apple’s leadership team.

Description We are looking for a multifaceted, highly motivated Business Manager to own roadmap decision support end to end.

In this role you will own the strategic and commercial case for where the Mac platform goes next: defining the opportunity, designing the business model, setting price and packaging, and taking it to market. You will partner closely with Silicon Engineering, Hardware Engineering, Product Marketing, Operations, Market Development and Worldwide Sales, and you will present your recommendations to Apple's executive team.

• Financial & Commercial Modeling:
  Formulate, architect, build, and defend Units-Revenue-Margin models behind pricing and configuration decisions.
• Executive Presentation:
  Prepare, present, and defend materials for leadership forums and executive decision-making.
• Performance & Insights Readouts:
  Lead post-launch Connected Insights readouts that integrate sell-through data into strategic insights on product performance and customer demand.
• Cross-Functional Partnership:
  Partner directly with Engineering on Apple silicon architecture trade-offs and with Sales on go-to-market motions (e.g., on-device AI), translating deeply technical trade-offs into rigorous commercial recommendations.
• New Business Cases & Growth Initiatives:
  Build and lead business cases for new categories and market entry opportunities — including the opportunity for a AAA gaming platform on Mac — evaluating both the quantitative model and the strategic rationale for investment.
• International Expansion:
  Collaborate with marketing leaders to evaluate and prioritize international growth initiatives that expand penetration in growth markets.
• Special Projects:
  Manage high-impact strategic initiatives, handling extremely confidential information and influencing long-term product direction.

• Minimum 5 years of progressive finance experience, ideally including product, platform, or hardware business partnering.
• Bachelor’s degree in Finance, Economics, Engineering, or other quantitative field required.
• Strong product sense and commercial intuition — able to form a perspective on where value is created, not only how it is measured.
• Highly motivated self-starter who drives work streams independently from end to end with limited oversight, consistently delivering recommendations rather than just analysis.
• Credible partner to engineering and product teams — comfortable engaging on silicon architecture, on-device AI, and hardware roadmap trade-offs.
• Fluent in scenario and elasticity-based modeling — able to build pricing or configuration models from demand-response assumptions through to margin outcomes.
• Outstanding verbal and written business communication skills, with the judgment to…