Site Reliability Engineer - Ads

Overview

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsor ships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact:
We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

As an SRE in Apple Ads, you will own the health, performance, and scalability of ad-serving infrastructure and associated platform tooling. Your focus will be on leading initiatives that eliminate manual processes, improve service resilience, and enable teams to move faster with confidence.

Responsibilities

• The person in this role will build and operate distributed systems using AWS managed services such as EKS, MSK, and Elasti Cache.
• Develop internal tooling and automation frameworks to improve infrastructure reliability, cost-efficiency, and operational visibility.
• Collaborate with engineering teams to define infrastructure architecture, troubleshoot complex issues, and drive production excellence.
• Design and manage Infrastructure as Code with Terraform, ensuring repeatable, secure, and scalable deployments.
• Lead or participate in incident response, postmortems, and continuous improvement cycles to reduce future risk.
• This is not a Dev Ops-only or CI/CD-focused role. We are looking for engineers who build platform solutions, not just configure pipelines.

Minimum Qualifications

• 10+ years of experience supporting internet-facing production systems and distributed cloud infrastructure.
• 3+ years of experience as a technical lead, guiding teams through complex design decisions and setting high benchmarks for reliability, performance, and scalability.
• Strong programming skills in at least one of:
  Python, Go, or Java.
• Proven expertise with AWS-managed infrastructure.
• Hands-on experience with Linux systems and deep knowledge of its internals.
• Demonstrated experience with Infrastructure as Code with systems like Cloud Formation, Terraform, and Crossplane.
• Demonstrated ability to work cross-functionally and influence product reliability through a combination of technical leadership and user-centered thinking.
• Passion for operational excellence, automation, and delivering scalable, developer-friendly infrastructure.
• Strong foundation in SRE concepts:
  Monitoring, alerting, and observability, incident response and root cause analysis, error budgets, SLAs/SLOs, and system reliability.

Preferred Qualifications

• Built tools or services that automate platform operations, reduce toil, or improve cost efficiency.
• Experience managing large scale systems that run diverse workloads ranging from RPC services to data-related workloads.
• Hands-on experience troubleshooting distributed systems under real-world load.
• Clear communication skills and comfort collaborating across engineering, infrastructure, and product teams.
• Experience using GenAI based solutions to solve reliability challenges.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $181,100 and $318,400, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.