Marketing Analyst III

Summary:

• We're in search of Marketing Analyst who has experience in qualitative research, customer experience (CX), text analytics, or a related field. Using qualitative analysis platforms, text mining tools, and business context to uncover meaningful trends, sentiment shifts, and customer pain points.

Here are some of the specific details:

Job Title: Marketing Analyst III

Location: Cupertino CA 95014

Duration: 12+ Month contract with possibility of extension

Status: (Hybrid)

Details: Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values. Apple Retail's Customer Insights team is looking for a passionate Qualitative Analyst contractor to work with our diverse team.

You will focus on providing actionable, customer-centric insights and recommendations to the business as Apple Retail continues to evolve. Your thematic analysis and qualitative insights will amplify the voice of the customer, using open-ended feedback to help shape our retail experiences.
Description
As an Analyst supporting the Customer Insights team, you will dive into custom projects leveraging our customer experience tracking surveys. You will be joining a small but mighty, fast-paced team dedicated to delivering actionable insights that help the business move forward.
In this role, your day-to-day responsibilities will include:
• Analyzing Feedback:
Diving deep into open-ended feedback, verbatim comments, and quantitative data gathered from continuous customer surveys, utilizing text analytics and manual comment coding to extract key themes. You will also be expected to evaluate quantitative and qualitative data individually, as well as alongside each other for additional context.

• Synthesizing Narratives:
Using qualitative analysis platforms, text mining tools, and business context to uncover meaningful trends, sentiment shifts, and customer pain points.

• Storytelling:
Transforming vast amounts of unstructured qualitative data into timely, compelling stories that inform and inspire leadership and frontline teams.

• Tailoring Communications:
Thoughtfully crafting your analytical approach and creating intuitive communications tailored to diverse audiences.

• Presenting Insights:
Confidently sharing your findings and actionable recommendations via email, in-person meetings, and formal presentations.
Key Qualifications
• 3 to 5 years of professional experience in qualitative research, customer experience (CX), text analytics, or a related field.

• Strong proficiency in comment coding methodologies, thematic analysis, and sentiment analysis.

• Hands-on experience with text analytics platforms (e.g., Medallia, Qualtrics Text iQ, Clara bridge) or qualitative data analysis software.

• Solid foundation in qualitative research methods and survey design, specifically in crafting and analyzing open-ended questions.

• Ability to translate complex, unstructured text data into clear, intuitive stories that inform and inspire business decisions.

• Comfortable working in ambiguous environments and bringing structure to open-ended problems.

• Strong project management and time management skills, with the ability to adapt to changing priorities.

• Excellent communication skills, with the confidence to present findings to a range of audiences in person and via email.
Education & Experience
• Bachelor's Degree in a qualitative or humanities field (e.g., Anthropology, Sociology, Psychology, Linguistics,…