Data Scientist - Business Analytics, Apple Ads

Data Scientist - Core Insights, Apple Ads

Cupertino, California, United States Software and Services

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsor ships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact:
We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Core Insights partners closely with Product, Partner Development, Marketplace, and Leadership to answer three fundamental questions:
How is the business performing? What changed, and why? What should we do next?

• Own the health of core Apple Ads business KPIs and proactively investigate performance changes
• Perform deep-dives of key drivers, including baselines, seasonality, segmentation, and causal hypotheses
• Build and maintain clear, decision-oriented reporting and dashboards
• Apply statistical analysis and data science techniques to understand business performance, diagnose metric movement, and translate analytical findings into concrete recommendations for cross-functional partners
• Partner closely with Product, Partner Development, Marketplace, and Leadership to support business decisions
• Apply experimentation, statistical analysis, and machine learning where they meaningfully improve business understanding or outcomes

• Bachelor’s degree in Computer Science, Machine Learning or a related field, or related experience
• 5+ years of experience in Business Analytics, Data Science, or a related analytical role
• Strong SQL (Snowflake, AWS Athena or similar platforms) and Python skills (experience using libraries such as Pandas, Sci Py, and scikit-learn) with demonstrated end-to-end analytics ownership
• Experience diagnosing metric movement through experimentation, lift analysis, or performance investigations
• Ability to explain analytical work clearly to non-technical audiences
• Experience partnering cross-functionally in ambiguous, fast-moving environments

• Experience working in digital advertising, marketplaces, or other performance-driven consumer businesses
• Familiarity with metrics related to auctions, pricing, supply and demand, or performance optimization
• Experience building and maintaining business-facing dashboards or recurring performance reporting
• Comfort influencing decisions without perfect data
• Experience applying machine learning to real-world business problems with clear downstream impact

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses—including tuition.

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.