Lead: Strategy, Analytics & Monetization, Apple Maps

Lead:
Strategy, Analytics & Monetization, Apple Maps

Cupertino, California, United States Software and Services

Apple Maps continues to evolve through ongoing innovation, becoming an increasingly intelligent platform that helps people navigate and understand the physical world. The Apple Maps Business team is seeking a Lead:
Strategy, Analytics & Monetization to help shape strategy at the intersection of product, monetization, and user experience.

The role is ideal for someone who enjoys solving ambiguous problems, using data to inform strategic decisions, and helping guide the direction of a scaled consumer product. You’ll work closely with Product, Design, Data Science, Engineering, and Marketing to evaluate opportunities, frame tradeoffs, and drive high‑impact decisions across Apple Maps.

In this role, you will lead strategic analysis for monetization initiatives across Apple Maps and help determine where and how the business should invest. You will use data to assess product performance, user behavior, market opportunities, and launch outcomes, translating insights into recommendations that shape roadmap decisions, planning, go‑to‑market strategy, and market expansion.

You will also work across teams to shape strategy across monetization, KPI development, feature adoption and engagement, user journeys, and product prioritization. Success in this role requires analytical depth, strong business judgement, and the ability to communicate clearly with senior stakeholders.

• Lead strategic analysis for monetization initiatives and product opportunities across Apple Maps.
• Pull, structure, and analyze data from multiple sources to answer business questions and inform strategic decisions.
• Partner with Product, Design, Data Science, Engineering, and Marketing to guide prioritization, roadmap decisions, launch planning, go‑to‑market strategy, and market expansion.
• Define success metrics and KPI frameworks and evaluate performance across adoption, engagement, user behavior, monetization, and launch outcomes.
• Identify opportunity areas through market, product, and user analysis and translate findings into actionable recommendations.
• Build intuitive, decision‑oriented dashboards, visualizations, and presentations that communicate trade‑offs, implications, and recommended actions.
• Influence product and engineering roadmaps by connecting analytical findings to broader business objectives.
• Lead complex cross‑functional and international initiatives from problem definition through recommendation and execution.

• 8+ years of experience in business strategy, product analytics, business analytics, growth strategy, monetization strategy, or a related field.
• Strong analytical skills, including KPI design and development, trend analysis, segmentation, experimentation, statistical methods, and insight synthesis.
• Experience using data to evaluate product performance, user behavior, and monetization opportunities, and translating findings into clear, actionable recommendations.
• Experience building intuitive, decision‑oriented dashboards, visualizations, and decision tools using BI platforms such as Tableau.
• Exceptional Keynote and Excel skills, with the ability to translate complex analyses into decision‑ready recommendations for executive audiences.
• Excellent written and verbal communication skills, including experience presenting complex findings to senior leaders in a concise, credible manner.
• Strong organizational, program management, and cross‑functional leadership skills.
• Proven ability to influence decisions in complex, matrixed organizations and drive work forward amid evolving priorities.
• Bachelor’s degree or equivalent experience.

• Experience in advertiser acquisition, marketplace, platform, or ecosystem monetization.
• SQL or similar query language skills.
• MBA or equivalent experience.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend…