Manager, At Apple Programming

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

Today at Apple is one of Apple Retail's most powerful expressions of creativity, learning, and human connection - bringing customers together in stores around the world to discover what's possible with Apple products and services. As the WW Today at Apple Program Manager, you will set the global vision and strategy for this programming franchise, shaping a year-round content library and annual programming plan that resonates across every market Apple Retail calls home.

You will lead a team of talented strategists while working in close partnership with production, creative, and internal engagement teams to deliver world-class programming s is a rare opportunity to define the creative heartbeat of Apple Retail for customers everywhere.

The WW Today at Apple Programming Manager, leads global strategy, programming vision, and content development for Today at Apple
- Apple Retail's signature in-store customer engagement franchise. In this role, you will shape how customers around the world experience creativity, learning, and community inside Apple Stores, partnering across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan. You will lead a team of strategists supporting across worldwide vision and regional execution.

The WW Today at Apple Programming Manager, leads global strategy, programming vision, and content development for Today at Apple
- Apple Retail's signature in-store customer engagement franchise. In this role, you will shape how customers around the world experience creativity, learning, and community inside Apple Stores, partnering across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan. You will lead a team of strategists supporting across worldwide vision and regional execution.

• Define and champion the worldwide Today at Apple programming strategy and multi-year vision, ensuring alignment with Apple Retail business priorities and values
• Own the annual programming plan and content library, including thematic pillars, creative direction, session cadence, and global frameworks for regional activation
• Lead, develop, and grow a team of strategists, fostering an inclusive and high-performing team culture
• Serve as the primary WW Today at Apple partner to production, creative, and internal engagement teams, driving a seamless handoff from strategy to execution
• Build and maintain strong cross-functional relationships with key partners across Apple including Product Marketing, Marcom, Public Relations, Services, Store Operations, and regional teams
• Establish and maintain reporting and measurement frameworks to evaluate programming effectiveness and customer impact, delivering insights to senior leadership

• 8+ years of experience in programming, content strategy, or retail marketing, in a consumer-facing or retail environment,
• Demonstrated experience setting strategic vision and leading complex, cross-functional programs at a global or large-scale regional level
• Proven people management experience with a track record of leading and growing high-performing teams
• Exceptional written and verbal communication skills, including experience presenting strategy…