Enterprise Product Marketing Manager, iPhone & iPad

The people here at Apple don’t just create products — we create the kind of wonder that revolutionizes entire industries. It’s the diversity of the people and ideas that inspires the innovation that runs through everything we do.

The Enterprise Product Marketing team is responsible for introducing Apple’s products and services to businesses globally. From product positioning, customer engagement, to channel enablement, the Enterprise Product Marketing team helps enterprise customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential.

We are looking for a driven and meticulous Product Marketing Manager to work cross-functionally with product, developer relations, Marcom, PR and sales, to shape how Apple communicates the value of iPad and iPhone to Enterprise customers.

You’ll own building and executing marketing programs that expand adoption of iPhone and iPad in enterprises of all kinds across the world. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product, creative and engineering teams.

• Define and communicate core value propositions and product messaging for iPhone and iPad in the enterprise.
• Create key customer-facing assets, keynote presentations, app developer resources and sales training material.
• Work closely with brand, PR, product and sales on launch activities and marketing materials, including new product launches.
• Build and implement integrated marketing programs and campaigns to drive decision maker and end user awareness, preference and adoption of iPhone and iPad in enterprise.
• Be the voice of customers and partners collecting input for future product development, messaging and sales enablement materials.
• Closely follow and monitor emerging market trends to help strategically position iPhone and iPad for future success in the enterprise.

• 5+ years of experience in product marketing, B2B technology marketing, or related roles, with a proven track record in enterprise segments.
• Expertise in crafting compelling and succinct product positioning, messaging and differentiation for enterprise decision makers and end users—with the ability to turn complex product value into compelling decision maker and end user benefits.
• Skilled at building marketing strategies and delivering both strategic frameworks and high‑quality execution.
• Proven track record of delivering measurable business impact by collaborating, influencing and building trust with global sales teams, and indirect sales partners.
• Experience in developing customer‑facing content, with unyielding attention to details.
• Bachelor’s Degree required.

• Superb communication, presentation and authentic storytelling skills.
• Strong cross‑functional leadership skills, with experience owning projects involving team members across product, sales, creative, brand, comms and channel teams.
• Experience with developer ecosystems and third‑party app marketing is a strong plus.
• Passion for Apple products with a deep curiosity about the needs and behaviors of users across a variety of industry verticals.
• Bias towards collaboration with positive “can‑do” attitude to get things done.
• MBA or equivalent experience preferred.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:
Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services,…