Product Manager, iPad
Listed on 2026-02-16
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Marketing / Advertising / PR
Product Marketing
Experience Apple. There’s the typical job. Punch in, make widgets, punch out, repeat. Then there’s a career re you’re encouraged to defy routine. To explore the far reaches of the possible. To travel uncharted paths. And to be a part of something far bigger than yourself. Because around here, changing the world just comes with the job description!
Do you have a passion for new technology and Apple products? Do you love communicating with engineers and customers around the world? As a member of our Product Marketing group, you’ll shepherd a product from concept through development and launch, to give it the best chance of success in the market. You’ll apply customer insights to help infuse ideas for groundbreaking features into our product-development process.
Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
We are looking for a dynamic, highly motivated worldwide Product Manager to join the iPad team. You will be responsible for driving the creation of complex and high impact products that will shape the future of computing including:
- Work in a cross-functional team with engineering, operations, finance, and marketing communications through the complete product development cycle from product concept to end of life
- Be the authority on the competitive landscape
- Evaluate new technologies and make recommendations on which ones to pursue in future products
- Define product positioning and key product messages
- Evaluate user feedback and integrate key insights back into future product development
- Position products and craft compelling end-user messaging for the highest impact
- Launch products worldwide in conjunction with marketing communications, public relations and events teams
- 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch.
- Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities.
- Recent experience within the last 3 years in one or more of the following product segments: consumer electronics, tablet/phone industry, consumer hardware experience, experience working with application developers to design custom solutions (e.g. productivity, creativity, communication, gaming, or lifestyle apps), or adjacent.
- Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking and maintaining composure under pressure.
- Demonstrated experience working collaboratively with cross-functional teams: with engineering/technical teams including during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities
- A track record in formulating product messaging and creating outbound marketing;
Experience synthesizing technologies into product communication for broad audiences including customers, media, analysts, and leading industry specialists - Strong understanding of technology domains and a sense of curiosity to dive several layers deep
- Best-in-class oral and written communication skills; ability to become fluent in technical concepts and explain to non-technical partners
- Strong ability to lead through influence, debate and storytelling
- Press and media experience with success as a product spokesperson on a…
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