WPC Global Acquisition Marketing Manager

WPC Global Acquisition Marketing Manager

At Apple, we don’t just build great products — we create a kind of wonder that revolutionizes entire industries. It’s the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry‑leading environmental efforts. Join Apple and help us leave the world better than we found it.

The Apple Wallet, Payments, and Commerce (WPC) team is growing and adding innovative new features to our products. We’re looking for an experienced performance Marketing Manager to develop the Acquisition Marketing Center of Excellence, working with global cross‑functional teams to drive new user growth of Wallet products, starting with Apple Pay. This is an incredible opportunity to play a critical role in some of the most important marketing programs at Apple!

This role will drive growth through scaling best practices and insights globally, incubating new marketing programs, and deploying foundational infrastructure improvements. As the Global Acquisition Marketing Manager you will partner cross‑functionally with a globally diverse team of individuals across marketing, product, data science, analytics, creative, operations, marketing enablement, and business development.

You have a deep excitement and understanding of our brand and the customer experience. You have expertise in acquisition performance marketing practices, marketing analytics, and working with global partners. You have experience managing complex, cross‑functional programs in large organizations. You have strong marketing sensibility, good technical understanding, a willingness to roll up your sleeves to play whatever team role is required, and an ability to excel in ambiguous situations.

You will be working in a highly‑energized environment with some of the most inspiring, creative, and diverse individuals in the industry. We're growing rapidly and encourage you to apply for this phenomenal opportunity today. This position will be based out of Cupertino, CA.

• Help establish key business opportunities, KPIs, processes and priorities with global partners to drive acquisition marketing.
• Enable efficient and effective acquisition marketing programs through foundational infrastructure, test and learn methodology, acquisition best practice training, and campaign analyses.
• Develop and execute globally scalable programs, tools, and insights sharing forums.

• 6+ years of experience managing high performing global marketing programs or marketing analytics deliverables for acquisition.
• Excellent written and verbal communication skills, including the ability to communicate clearly and concisely.
• Demonstrated success working cross‑functionally with internal and external partners across multiple countries, including the United States.
• Self‑starter with strong organizational behaviors in order to manage complex projects effectively.
• Strong attention to detail and ability to deliver projects, priorities, schedules, and deliverables.
• Willing to roll up your sleeves and tackle whatever task is necessary.
• Effective at building and cultivating interpersonal relationships.
• Flexible and versatile in nature, able to tackle challenges while maintaining an optimistic attitude.
• Education:
  
  B.A. or B.S. degree.

• 10+ years of relevant acquisition marketing management experience within the marketing function in the financial services industry.
• Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.

At Apple, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s…