Senior Marketing Manager

Employment Type: Full-Time

AlphaX RE Capital and its affiliated entities form a women-founded, integrated real estate firm based in the San Francisco Bay Area. Committed to creating innovative and sustainable housing solutions throughout California, our group manages an extensive and growing portfolio of assets and development projects. We are a leader in addressing the housing crisis by developing sustainable and affordable communities.

Taking a comprehensive approach, we oversee the complete real estate lifecycle from end to end. AlphaX emphasizes diversity, equity, and social impact, with initiatives such as the AlphaX Foundation and Small Builders Association empowering future leaders, women, and minorities in real estate. Our headquarters is located in Cupertino, CA, with additional offices in Southern California and Arizona.

This position is employed by AL Homes Inc., a brand of AlphaX RE Capital.

The Marketing Manager leads AL Homes' brand and marketing initiatives across digital, print, and community channels. This role is responsible for developing marketing campaigns, managing social media and content, coordinating external vendors, and supporting new home community launches. Working closely with Sales and Design teams, the Marketing Manager ensures consistent brand execution, drives customer engagement, and supports business growth through effective marketing strategies.

• Own branding and social media strategy and calendar across Instagram, Facebook, Linked In, producing content that reflects AL Homes' attainable-luxury positioning
• Plan and produce marketing materials — brochures, sales collateral, signage, email campaigns, presentations, and website content — for new home communities, design-build projects, and the Home Transition Program
• Source, brief, and manage external vendors and agencies: photographers, videographers, designers, printers, and media buyers, keeping projects on schedule and within budget
• Partner with sales and design teams to align marketing output with community launch timelines, model home openings, and inventory updates
• Maintain brand consistency and voice across every channel
• Track campaign performance and social engagement, using data to refine content strategy and vendor performance
• Manage the marketing budget across paid media, vendor contracts, and production costs
• Support homeowner and community events with on-site content capture and promotional materials

• 4-6+ years of marketing experience, including direct experience in builder, residential real estate development, or a closely related industry — required
• Proven track record managing social media accounts and content calendars that drive engagement and leads
• Experience managing external vendors and agencies — briefing, negotiating, holding creative partners accountable to deadlines and brand standards
• Strong writing and content skills; comfortable producing copy for social, print, web, and sales materials
• Working knowledge of design tools (Adobe Creative Suite or Canva) and social/analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field
• Highly organized, deadline-driven, comfortable juggling multiple active projects and communities at once

• Shape Our Strategic Growth:
  AlphaX is in a pivotal phase of expansion. This is a defining opportunity to partner with our leadership to scale the organization, influence our corporate trajectory, and build a lasting industry legacy.
• Accelerated Professional Advancement:
  Our entrepreneurial, high-performance environment rewards driven professionals with substantial career progression and unparalleled exposure to the complete real estate lifecycle.
• Mission-Driven Execution:
  Collaborate with a deeply passionate, high-caliber team dedicated to executing complex, innovative strategies that actively solve California’s housing challenges.
• Forward-Thinking Strategy:
  Operate in a highly dynamic environment. Backed by an expanding portfolio of assets, we move decisively to capitalize on market opportunities and encourage innovative solutions to traditional real estate…