E-Commerce Marketing Manager

Cupertino, California, United States Software and Services

Apple is a place where extraordinary people gather to do their best work. Together we craft products and experiences people once couldn't have imagined — and now can't imagine living without. If you're excited by the idea of making a real impact, and joining a team where we pride ourselves on being one of the most diverse and inclusive companies in the world, a career with Apple might be your dream job!

The Apple Pay Partner Marketing team is looking for a strategic marketing lead to own campaign ideation, partner strategy, and cross‑channel execution for Apple Pay marketing programs. This team manages diverse partner marketing programs by connecting Apple Pay and Apple Card with brands our customers know and love. You will own the marketing vision and strategic direction of partner campaigns—from ideation and partner pitching through channel strategy and budget planning.

The team is looking for someone who thinks big, builds strong partner relationships, and brings a data‑informed approach to marketing strategy.

• Develop and pitch innovative co‑marketing campaign concepts to prospective and existing partners.
• Own end‑to‑end campaign strategy including campaign objectives, audience, messaging, and channel mix.
• Lead partner channel strategy, identifying marketing opportunities in partner environments.
• Build and present partner pitches that clearly articulate the value of Apple Pay marketing programs.
• Define offer structures and identify optimal marketing channels for each campaign.
• Lead Apple Pay marketing and creative production, partnering with internal creative teams to develop assets across all touch points.
• Own agency briefing and creative, ensuring all partner marketing materials meet Apple brand standards and go through appropriate review processes.
• Oversee partner strategy, creative, and execution.
• Develop and execute email marketing strategy.
• Own paid media strategy for partner campaigns, working in conjunction with our external media group and data science team, including targeting, budget allocation, and optimization approach across digital channels.
• Oversee functionality testing in Apple and partner environments.
• Oversee partner creative channels, ensuring a high level of execution across all merchant surfaces.
• Partner with Data Sciences to define measurement frameworks, set KPIs, and analyze campaign performance to inform future strategy.
• Own budget forecasting for each campaign.
• Translate campaign performance data into actionable insights and strategic recommendations for partners and internal stakeholders.

• 5+ years of marketing experience, with at least 3 years in partner marketing, co‑marketing, or channel marketing.
• Proven track record of developing and pitching marketing strategies to external partners.
• Experience managing paid media, email, and owned channel strategies.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience with budget forecasting and financial planning for marketing programs.
• Demonstrated success working cross‑functionally with creative, legal, data science, and product teams.

• Outstanding communication and presentation abilities, written and verbal, to all levels of an organization, both internally and externally.
• Experience in payments, fintech, or e‑commerce marketing.
• Familiarity with Apple ecosystem marketing channels.
• Experience negotiating and managing marketing deliverables with external partners.
• Self‑starting, self‑motivated, self‑directed, and self‑sufficient.
• Expertise in problem solving and delivering results in a fast‑paced environment.

At Apple, base pay is one part of our total…