Online Sales Advisor

Employment Type: Full-Time

AlphaX RE Capital and its affiliated entities form a women-founded, integrated real estate firm based in the San Francisco Bay Area. Committed to creating innovative and sustainable housing solutions throughout California, our group manages an extensive and growing portfolio of assets and development projects. We are a leader in addressing the housing crisis by developing sustainable and affordable communities.

Taking a comprehensive approach, we oversee the complete real estate lifecycle from end to end. AlphaX emphasizes diversity, equity, and social impact, with initiatives such as the AlphaX Foundation and Small Builders Association empowering future leaders, women, and minorities in real estate. Our headquarters is located in Cupertino, CA, with additional offices in Southern California and Arizona.

This position is employed by AL Homes Inc., a brand of AlphaX RE Capital. We are seeking an Online Sales Advisor who will serve as the first point of contact for prospective home buyers, providing exceptional customer service while guiding prospects through the initial stages of the home buying journey. This role is responsible for responding to online inquiries, qualifying leads, educating prospective buyers about available communities and homes, and scheduling appointments with the onsite Sales team.

The Online Sales Advisor plays a key role in generating qualified traffic, improving lead conversion, and supporting the company's overall sales objectives.

The ideal candidate is customer-focused, proactive, and an excellent communicator with strong sales instincts and organizational skills. The successful candidate thrives in a fast-paced environment, enjoys building relationships, and is passionate about helping customers find their future home.

• Respond promptly to inquiries received through the company website, online listing platforms, social media, phone calls, email, text messaging, and live chat.
• Qualify prospective buyers by understanding their home ownership goals, preferred communities, budget, financing status, and desired move-in timeline.
• Schedule qualified appointments with New Home Sales Consultants and ensure prospects receive the information needed before their community visit.
• Maintain consistent follow-up with prospective buyers through structured communication campaigns to maximize lead conversion.
• Accurately document customer interactions, lead status, and follow-up activities within the CRM system.
• Educate prospective buyers about available communities, floor plans, home features, pricing, incentives, and the home buying process.
• Provide exceptional customer service by answering questions and addressing concerns with professionalism and responsiveness.
• Guide customers through the initial stages of their purchasing journey while creating a positive first impression of the company.
• Coordinate with onsite Sales Consultants to ensure a seamless transition from online engagement to in-person appointments.
• Support sales initiatives by nurturing relationships with prospective buyers until they are ready to move forward.
• Maintain accurate and up-to-date customer records within the company's CRM platform.
• Track lead activity, appointment status, conversion metrics, and sales pipeline progress.
• Monitor follow-up schedules to ensure no qualified lead is overlooked.
• Generate reports on lead sources, customer engagement, and conversion performance for management review.
• Identify trends and opportunities to improve lead response times and overall sales effectiveness.

• Collaborate with the Marketing team to support digital campaigns, online promotions, and lead generation initiatives.
• Communicate with Construction and Sales teams regarding inventory availability, estimated completion dates, and community updates.
• Stay informed on current pricing, promotions, inventory homes, and product offerings across all active communities.
• Provide customer feedback and market insights to Sales and Marketing leadership to help improve customer experience and sales strategies.
• Support special events, grand openings, virtual presentations, and other sales and marketing initiatives as needed.

• Meet established goals for lead response times, appointment setting, conversion rates, and customer satisfaction.
• Deliver a consistent, professional, and personalized customer experience across all communication channels.
• Stay current on industry trends, mortgage basics, and local housing market conditions to better assist prospective buyers.
• Continuously develop product knowledge to effectively communicate the value of the company's homes and communities.
• Support continuous improvement initiatives by recommending enhancements to sales processes, customer communications, and lead management practices.

• Bachelor's degree in Business, Marketing,…