E-commerse Manager

The E-commerce Manager leads the strategy, buildout, and day-to-day performance of Coltene’s digital commerce ecosystem. This role owns the launch and ongoing optimization of a new Shopify-based storefront integrated with SAP. Success is measured by revenue growth, operational efficiency, customer experience, and the ability to scale a modern B2B dental products ecommerce channel. This role will report to the Director of Marketing for Coltene/Sci Can North America.

• Oversee the full implementation of a new Shopify store, including theme selection, UX/UI optimization, product architecture, and checkout configuration.
• Lead integration planning and execution between Shopify and SAP to ensure accurate product data, pricing, inventory, order flow, and financial reconciliation.
• Manage relationships with external developers, integration partners, and internal IT teams to ensure a stable, scalable, and secure platform.
• Maintain and optimize product catalogs, collections, search functionality, and merchandising logic.
• Develop and execute a comprehensive e‑commerce growth strategy aligned with Coltene’s commercial goals.
• Own KPIs including revenue, conversion rate, average order value, customer acquisition cost, and retention metrics.
• Build and manage promotional calendars, pricing strategies, and digital merchandising initiatives.
• Partner with marketing to drive traffic through SEO, paid media, email, and content programs.

• Ensure seamless order processing, fulfillment, invoicing, and returns through ERP connected workflows and automated APIs.
• Collaborate with supply chain and finance teams to maintain accurate inventory, pricing, and product availability.
• Monitor and troubleshoot data sync issues between Shopify and the ERP, coordinating fixes with technical teams.
• Establish SOPs for e‑commerce operations, including product onboarding, order management, and customer service escalation.

• Champion a frictionless digital buying experience for professionals, distributors, and end users.
• Oversee site performance, accessibility, mobile responsiveness, and page‑speed optimization.
• Implement tools for customer support, live chat, self‑service portals, and post‑purchase communication.
• Analyze customer behavior and feedback to identify opportunities for improvement.
• Build dashboards and reporting frameworks to track performance across the full funnel.
• Conduct A/B tests on site features, content, and promotions to improve conversion and retention.
• Use data to recommend enhancements to UX, product presentation, and marketing campaigns.
• Monitor competitive landscape and industry trends to keep Coltene’s digital presence modern and differentiated.

This is an onsite position. Hybrid schedule (2 days remote, 2 days onsite) is available after 90 days of employment.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The minimum qualifications listed below are representative of the knowledge, skill and/or ability needed in order to successfully perform the job.

• Education:
  
  Bachelor’s degree in a related field or equivalent additional work experience
• 5+ years of experience managing an e‑commerce channel, ideally in B2B, medical, dental, or regulated product environments.
• Deep hands‑on experience with Shopify (Plus preferred), including apps, themes, and custom configurations.
• Proven experience integrating Shopify with ERP solutions, preferably SAP.
• Strong understanding of digital marketing, SEO, analytics, and conversion optimization.
• Ability to manage cross‑functional projects involving IT, marketing, sales, finance, and operations.
• Proficiency with tools such as Google Analytics, Tag Manager, Looker/Power BI, and marketing automation platforms.
• Excellent communication, vendor management, and project management skills.

Coltene offers a comprehensive employee benefit program that enables our…