Dir, Brand Creative

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Company:
Exemplis

Department:
Growth and Experience

Location:

Cypress, CA, US, 90630

Work Designation:
Hybrid

Salary Range
: $- $

We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands, Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2 alongside Sitonit Seating, our flagship B2B brand. Creative is central to how we show up across this portfolio, and we are looking for a Director of Creative to lead and evolve that work.

In this role, you will lead a lean, AI-enabled in-house team and drive creative across both DTC and B2B channels in close partnership with the CGXO and cross-functional leaders. You will balance creative strategy with hands-on execution, ensuring high-quality output at the speed required for modern marketing.

This is an opportunity for a strong creative leader who enjoys improving systems, developing talent, and shaping impactful work, with the potential to grow into broader leadership as the organization scales.

This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Creative strategy & brand stewardship

• Lead and evolve creative direction across DTC brands and the B2B channel, ensuring distinct brand voices and consistent standards
• Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
• Partner with the CGXO, eCommerce, and Growth leaders to align creative with commercial priorities
• Contribute to campaign concepts, seasonal creative, and always-on performance assets
• Bring a strong creative perspective to cross-functional planning, balancing strategy and execution

High-velocity, AI-enabled production

• Support and evolve an AI-enabled production model using current and emerging tools
• Drive consistent, high-quality creative output at the pace required for modern DTC marketing
• Establish and refine creative processes, briefs, and asset production workflows
• Partner with Growth Marketing and eCommerce to incorporate performance insights into creative output
• Stay current on emerging creative tools and foster a culture of learning within the team
• Direct studio and location shoots across brands, from concept through delivery
• Support planning, logistics, and execution of photo and video production
• Partner with freelance talent and external partners as needed
• Ensure creative assets meet quality standards across both DTC and B2B channels

B2B creative leadership

• Support creative strategy and execution for Sitonit Seating’s B2B channel
• Adapt creative approaches to meet both performance-driven DTC needs and B2B brand-building efforts
• Contribute to development of sales materials, campaigns, and event assets
• Lead and develop a lean in-house creative team, including designers and AI creative resources
• Provide clear direction, feedback, and support to ensure high-quality output and team growth
• Identify opportunities to strengthen team capabilities and workflows over time
• Foster a collaborative, inclusive, and craft-focused team culture

Required Qualifications

• 8+ years of experience in creative roles, including leadership responsibility
• Experience leading multi-brand creative across both performance and brand contexts
• Strong portfolio across campaign, digital, brand, email, and social creative
• Experience managing small, high-performing teams
• Hands-on experience directing studio and location shoots from concept through delivery
• Demonstrated fluency with AI tools and creative workflows
• Experience developing and maintaining brand guidelines across multiple brands
• Ability to collaborate and influence across eCommerce, Growth, and Brand teams

Preferred Qualifications

• Experience working across multiple brands
• Exposure to B2B creative environments
• Familiarity with AI tools or interest in learning AI-enabled creative workflows
• Experience in home furnishings, lifestyle, or related categories
• Background in UX or web design

Why This Role

• Broad creative scope across a multi-brand portfolio spanning DTC and B2B
• Opportunity to…