Sales Director

This senior leadership role is responsible for driving revenue growth, expanding market share, developing strategic customer relationships, and leading both inside and outside sales teams.

The Sales Director will play a critical role in shaping and executing the organization's commercial strategy while partnering closely with executive leadership, operations, procurement, logistics, transportation, and customer service teams. The ideal candidate will bring a strong background in the energy services industry along with a proven ability to lead high‑performing sales organizations and deliver sustained revenue growth. This position offers the opportunity to influence company‑wide growth initiatives while helping expand a respected service‑driven organization known for reliability, customer responsiveness, and operational excellence.

• Lead, mentor, and develop inside and outside sales teams to achieve revenue, margin, and customer acquisition goals.
• Establish performance metrics, sales objectives, and accountability measures aligned with organizational growth strategies.
• Conduct regular pipeline reviews, coaching sessions, and performance evaluations.
• Foster a high‑performance sales culture focused on customer service, business development, and long‑term relationship management.
• Recruit, train, and retain top sales talent to support continued growth.
• Drive new business development efforts across fuel, lubricants, DEF, fleet fueling, equipment fueling, and related service offerings.
• Expand existing customer relationships through strategic account management and cross‑selling opportunities.
• Identify and pursue growth opportunities within construction, transportation, logistics, agriculture, industrial, energy, manufacturing, and fleet operations markets.
• Develop strategies to increase market penetration and expand geographic coverage.
• Personally engage with key customers and major prospects to support complex sales opportunities.
• Develop and execute sales strategies that support short‑term objectives and long‑term growth plans.
• Maintain accurate sales forecasting, pipeline management, and territory performance reporting.
• Analyze market trends, customer purchasing behavior, competitive activity, and industry developments to identify growth opportunities.
• Monitor revenue, profitability, pricing, and sales performance metrics to drive continuous improvement.
• Implement and improve sales processes, CRM utilization, and reporting tools to enhance team effectiveness.
• Partner with operations, logistics, dispatch, and customer service teams to ensure sales commitments align with service capabilities.
• Collaborate with executive leadership on pricing strategies, contract structures, margin targets, and growth initiatives.
• Support company marketing efforts, customer engagement strategies, and brand positioning initiatives.
• Provide market intelligence and customer feedback to support operational and strategic decision‑making.
• Build and maintain strong relationships with strategic accounts and key decision‑makers.
• Ensure high levels of customer satisfaction, retention, and long‑term partnership development.
• Assist in resolving complex customer issues while maintaining strong client relationships.
• Represent the organization at industry events, trade associations, customer meetings, and networking opportunities.

• Bachelor's degree in Marketing, Business, Sales/HR, Management, or a related field preferred.
• Experience leading a team of 4+ inside and outside sales producers.
• 10+ years of sales experience within the oil and gas, energy services, fuel distribution, lubricants, transportation, industrial supply, logistics, or related industries.
• 3+ years of experience leading, managing, and developing sales teams with 5+ direct reports, including cross‑functional collaboration with internal commercial and operational teams.
• Demonstrated success achieving revenue growth, market expansion, and customer acquisition objectives.
• Strong understanding of pricing strategies, contract negotiations, margin management, and customer relationship development.
• Experience utilizing CRM platforms, sales analytics, forecasting tools, and Microsoft Office applications.
• Excellent communication, leadership, presentation, and negotiation skills.
• Ability to thrive in a fast‑paced environment requiring close coordination between sales and operations.
• Paid Time Off (PTO)
• Short-Term and Long-Term Disability
• 401(k) with employer contribution match
• Medical, Dental, and Vision insurance eligibility