Senior Director of Communications, Creative & Connections

POSITION SUMMARY

The Senior Director of Communications, Creative, and Connections is a strategic leader responsible for the oversight and integration of CyLife’s external voice and internal belonging systems. This role ensures that our "front door" (Communications/Creative) is compelling and that our "living room" (Connections) is welcoming, ensuring no one falls through the cracks. This leader will drive team health, elevate digital storytelling, and create a seamless path for new people to move from first-time guests to fully connected members.

This position reports to the Executive Pastor.

The direct reports for this position are the Creative Director and Director of Connections.

• Brand Voice:
  Define and protect the CyLife brand voice across all digital and physical platforms.
• Social Media Growth:
  Develop and execute strategies to increase engagement (not just followers) on social media, fostering a digital community that reflects the church's heart.
• Multi-Channel Strategy:
  Oversee the digital ecosystem, including the website, app, email marketing, and Sunday morning communications (announcements, bulletins).

• Video Oversight:
  Partner with the Creative Director to prioritize video projects that highlight life-change and God’s work within the congregation.
• Content Excellence:
  Ensure all creative content is aesthetically excellent, theologically sound, and missionally aligned.
• Campaign Management:
  Lead the creative planning for major church seasons (Easter, Christmas, Series Launches).

• The Guest Journey:
  In collaboration with the Director of Connections, audit and optimize the path from "First-Time Guest" to "Member."
• Retention Systems:
  Implement data-driven systems to identify and reach out to individuals who may be "falling through the cracks."
• Volunteer Leadership:
  Empower the Director of Connections to build high-capacity volunteer teams for Sunday morning hospitality and mid-week follow-up.

• Team Health:
  Provide direct coaching, spiritual leadership, and professional development for the Creative Director and Director of Connections.
• Budget Stewardship:
  Manage the annual budgets for the Communications, Creative, and Connections departments.
• Executive Alignment:
  Act as the primary liaison between these departments and the Executive Pastor, ensuring creative and connection strategies support the overall vision of the church.

• Digital Engagement: measurable increase in social media interaction rates and website-to-connection-card conversions.
• Connection Rate:
  Improved percentage of first-time guests who attend a second time or join a small group.
• System Reliability: 100% follow-up rate for all connection inquiries within a 48-hour window.
• Team Retention:
  High morale and low turnover within the Creative and Connections teams.

• Theological Alignment:
  Unwavering commitment to the mission and values of CyLife Church.
• Proven Leadership: 7+ years of experience in communications, marketing, or ministry leadership, with at least 3 years managing high-level leaders.
• Strategic Thinking:
  Ability to see the big picture and build systems that scale.
• Creative Aptitude: A strong eye for design and a "gut feel" for compelling storytelling.
• Relational Intelligence:
  High EQ; able to navigate complex staff and congregational dynamics with grace.
• Technical Proficiency:
  Familiarity with Church Management Systems (ChMS), Project Management software (e.g., Asana, ), and Adobe Creative Cloud is a plus.

• Must be available for all Sunday services and major church events.
• Attend weekly Staff and Leadership meetings.
• Engage in the life of CyLife Church (Small Groups, Giving, Serving).

We expect this leader to model and live out the CyLife Church Core Values in their work and to help support staff in living out these values as well.