Sales Representative, Off-Premise; Houston​/Cypress

About this Position

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a family‑owned, multi‑generational importer and distributor of alcoholic beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the third largest alcohol beverage distributor in Texas, the fourth largest spirits distributor in Florida, and the sixth in California.

MCG has cultivated a network of partnerships with over 140 regional distributors and controlled states, resulting in reach and presence in all 50 states in the U.S. The company offers a carefully curated, diverse portfolio of top‑quality brands sourced worldwide and strives to provide exceptional service to its business partners every day.

Reporting to the Area Manager, the Sales Representative, Off‑Premise is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of customer satisfaction and retention. The role enhances brand visibility by engaging directly with store‑level decision makers, influencing purchasing behavior, and executing in‑store merchandising and promotional strategies. The Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on‑site to support sales goals.

• Account Management
  • Build and maintain strong relationships with retail and off‑premise accounts.
  • Conduct regular visits to ensure compliance with merchandising standards and proper product placement.
  • Execute brand programs, promotions, and schematics in line with company initiatives.
  • Present and place new items, rotate stock, and ensure proper tagging and POS material usage.
  • Negotiate for additional shelf space and store‑level promotions (e.g., flyers).
  • Collect and process store replenishment orders when applicable.
  • Audit accounts and address issues promptly.
  • Support special projects for regional chains and distributor partners.
  • Travel daily within the assigned territory.
• Sales Execution
  • Meet or exceed monthly and quarterly sales goals.
  • Drive incremental sales by introducing new products.
  • Monitor inventory levels and recommend timely reorders to avoid out‑of‑stocks.
• Merchandising & Marketing
  • Ensure product displays meet company and retail visual standards.
  • Implement and maintain displays, tastings, and other marketing programs.
  • Educate retail staff on product knowledge to support in‑store sales.
• Reporting & Administration
  • Complete accurate reports, paperwork, and POS documentation as required.
  • Track sales activities, market trends, and competitor behavior.
  • Provide actionable feedback to management on customer needs and opportunities.
  • Demonstrate strong time management and multitasking skills.

Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement. Maintain a high level of professionalism and confidentiality. Establish and maintain effective working relationships with staff, department leaders, and executive leadership. Demonstrate ownership, accountability, and responsibility. Engage and respond promptly to commitments. Uphold professional accuracy and confidence as a trusted resource for knowledge and guidance.

• Customer Focus: Dedicated to meeting expectations and fostering strong relationships.
• Negotiating: Skilled at securing favorable outcomes aligned with customer needs and company goals.
• Drive for Results: Consistently pushes for excellence in performance.
• Time Management: Prioritizes tasks and balances multiple responsibilities efficiently.
• Interpersonal Savvy: Builds constructive relationships and navigates complex interactions.

Physical demands include: sitting, typing, and keyboard use; walking, bending, reaching, standing, squatting, and stooping; driving on a daily basis with segments up to 2 hours; lifting, lowering, pushing, carrying, or pulling up to 56 lbs. Must maintain reliable, insured transportation in…