Digital Marketing Manager, Viking and Lynx
Listed on 2026-02-07
-
IT/Tech
Digital Marketing, SEO
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Description
We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns.
Job Type
Full-time
Description
We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns.
Website Management: Oversee website content, SEO, UX/UI improvements, and performance analytics with support from third party web development agency.
- SEO & SEM Optimization:
Improve search rankings and visibility through keyword strategies and paid search campaigns. - Analytics & Reporting:
Monitor website traffic, user behavior, and campaign performance using tools like Google Analytics.
Cross-Functional Collaboration: Work with IT, sales, and product teams to align digital marketing efforts with business goals.
Content Strategy: Ensure engaging and accurate product descriptions, images, and metadata across digital platforms.
Requirements
- Bachelor’s degree in Marketing, Business, IT or a related field.
- Proven experience in digital marketing, website management, and PIM systems.
- Strong knowledge of SEO, SEM, and digital analytics tools.
- Excellent communication and project management skills. Writing skills.
- Ability to work independently as well as collaboratively within a team.
- Self-motivated, proactive, and resourceful, with a positive, professional attitude.
- Advanced experience with applications including MS Excel, PIM applications, Hubspot and/or other CRM platforms.
- Seniority level
Entry level
- Employment type
Full-time
- Job function
Marketing and Sales - Industries Consumer Goods
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