Advocacy Lead - RTD

Job Req

Job Type:Full-time

Work Category:

Remote - Consumer Connected

Application Close Date: 03/09/2026

Sponsorship:

Not Available

Compensation: $ 103,100- $ 154,700

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Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

Find the full portfolio here.

View our Corporate Values and Mission Statement here.

At Gallo, we believe in building brands that inspire connections, spark curiosity, and create memorable experiences. We’re seeking a dynamic leader to guide our On-Premise efforts through a partnered team of Agency Brand Specialists (Activation to Impact – A2I). In this role, you’ll lead a strategically placed team whose mission is to increase visibility, loyalty, and trial opportunities for our Ready-to-Drink (RTD) brands across bars, restaurants, and other on-trade venues.

You’ll collaborate closely with our sales organization, agency partners, and hospitality professionals—mentoring Brand Specialists to deliver compelling stories, equip them with the tools they need, and ensure they have the specialized brand knowledge to build strong relationships with gatekeepers, bartenders, and consumers. Your leadership will drive availability, visibility, advocacy, and promotion in the market, while monitoring trends and reporting actionable insights to senior leadership.

This position offers the opportunity to shape strategy, oversee KPI performance, guide budget and programming decisions, and create innovative experiences that resonate with our audiences. You’ll also work alongside our Mixology and Beverage Development teams to inspire creative product usage, represent Gallo at key events, and foster strategic local partnerships that strengthen our brand presence.

We’re looking for a collaborative and forward-thinking professional who thrives in fast-paced environments, values inclusivity, and can build trust across diverse teams and stakeholders. You’ll serve as a coach, mentor, and consultant—championing our portfolio while supporting career growth for your team. The role requires travel approximately 50% of the time to connect with markets and ensure alignment across regions.

• Bachelor’s Degree plus 5 years of Spirits, Luxury Brand sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo marketing spirits experience reflecting increasing levels of responsibility; OR High school Diploma or State-issued equivalency certificate plus 9 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Experience managing agencies.
• Experience with developing and implementing a brand marketing programming and education.
• Experience with owned social media and networks.
• Experience with Event or Hospitality Management.
• Required to travel up to 50% of the time; required to travel via airplane or automobile.
• Required to lift and move product weighing up to 45 lbs.
  
  Required to employ an alternative work schedule to include weekends and evenings.
• Required to be 21 years of age or older.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Bachelor’s Degree plus 7 years of Spirits, Luxury Brand Sales, Hospitality, Culinary,…