Director, Sponsorship Activations

The Director of Sponsorship Activations oversees high-value partner relationships, drives incremental revenue through renewals and upsells, and ensures best-in-class delivery of all contractual assets while staying true to the Dallas Mavericks brand and core values.

This position serves as a senior activation leader and cross-functional connector, managing people, processes, inventory, and performance measurement across the full partnership lifecycle. The Director collaborates with clients and internal stakeholders to drive satisfaction, renewals, and long-term relationship growth.

• Lead the strategy and execution of corporate partnership activations across all platforms including arena, digital, social, community, content, hospitality, and experiential assets
• Develop a deep understanding of partner business goals and proactively deliver activation strategies that drive value, performance, and renewal
• Serve as senior point of contact for assigned key partners, ensuring flawless execution, exceptional service, and high retention rates
• Oversee fulfillment of all contractual assets, ensuring accuracy, timeliness, and compliance with NBA guidelines and arena restrictions
• Work Dallas Mavericks home games and special events, including nights, weekends, and holidays, to execute and monitor partner activations

• Lead renewal strategy for assigned corporate partners by aligning performance with partner objectives and KPIs
• Identify upsell opportunities that strengthen existing partnerships and support long‑term renewals
• Partner with Business Solutions, Marketing and Analytics to support renewal discussions, asset optimization, and deal structuring
• Utilize research, fan data, and performance insights to refine activations, reposition assets, and demonstrate proof of performance

• Build and sustain trusted relationships with partners and agency partners through consistent communication and executive‑level service
• Lead partner planning meetings, mid‑season check‑ins, activation reviews, and renewal‑focused strategy sessions
• Deliver comprehensive recaps, performance reporting, and ROI storytelling, including proof‑of‑performance and renewal support materials
• Plan and execute partner events, promotions, sweepstakes, VIP experiences, and hospitality programs

• Directly manage, coach, and develop the Partnership Marketing team through regular one‑on‑ones, performance feedback, training, and development planning
• Serve as a real‑time resource to troubleshoot challenges, support execution, and elevate team performance
• Oversee onboarding and training of new activation staff, establishing standardized processes and best practices
• Delegate accounts and responsibilities to ensure best‑in‑class service and professional growth opportunities for team members

• Centralize and manage the activation calendar, ensuring all deliverables are tracked, communicated, and executed efficiently
• Lead cross‑departmental collaboration with Ticketing, Game Operations, Marketing, Digital, Social, Community, Broadcast, Legal, Finance, and Analytics teams
• Ensure activation processes, approvals, and contractual obligations are followed consistently and accurately
• Partner with Business Analytics to support performance reporting, brand exposure valuation, and fan insights
• Maintain accountability for CRM and inventory management systems
• Review deal sheets for structural accuracy, asset availability, and execution feasibility prior to finalization
• Integrate into the sales process as an activation voice, supporting renewal and upsell conversations when needed
• Support departmental revenue reporting and league submissions

• Proven leadership and people management experience with the ability to coach, motivate, and develop talent
• Strong relationship management skills with a retention‑first mindset
• Exceptional organizational skills with strong attention to detail and follow‑through
• Strategic, solutions‑oriented thinker with the ability to manage complex partnerships
• E…