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Lead Commercialization

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: AT&T
Full Time position
Listed on 2026-02-27
Job specializations:
  • Business
    Business Development, Business Management, Business Analyst, Corporate Strategy
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Lead Commercialization – Strategic Programs

We’re looking for a strategic program owner to lead high-impact initiatives across our Indirect channel partner ecosystem. This role sits at the center of partner enablement—bringing together cross-functional teams to deliver a consistent, high-quality partner experience and ensuring our most important channel programs operate with clarity, discipline, and measurable impact. You’ll be the single-threaded leader for several connected programs (funding, training events, sponsor ships, and partner-facing content).

The work is intentionally unified so partners experience a seamless strategy, consistent messaging, and coordinated execution.

Responsibilities:

Partner training, events, advisory councils & sponsorship strategy - You’ll design and deliver partner experiences that strengthen relationships, increase readiness, and drive adoption of strategic priorities.

  • Lead planning and execution for regional partner events, advisory councils, and local activations
  • Own event strategy and experience design: run of show, speaker coordination, content development, production partnership, and post-event follow-through
  • Coordinate sponsorship investments across partner ecosystems to expand reach and strengthen visibility in the channel community
  • Shape messaging that reflects channel evolution, partner feedback, and business priorities

Partner-facing content strategy and enablement assets - You’ll be the strategist behind the assets partners use to market, position, and execute—translating partner needs into clear requirements and driving delivery with content and product teams.

  • Define the partner content roadmap (campaign playbooks, messaging, toolkits, portal‑ready assets, communications)
  • Partner with sales execution, sales, and product teams to ensure content is current, usable, and aligned to priorities
  • Consult directly with solution providers to understand their go-to‑market motions and tailor enablement accordingly
  • Drive continuous improvement through partner feedback loops and performance insights

Market Development Funds (MDF) program leadership - Lead the end-to-end MDF program for the Alliance partner ecosystem—ensuring partners understand how to earn and use funds, claims are processed accurately and on time in alignment with program guidelines.

  • Serve as the primary decision-maker and day-to-day contact for partner principals on MDF strategy and execution
  • Manage quarterly program operations (awards, claims intake, validation, reimbursement, reporting)
  • Guide partners on high-impact, guideline-aligned activities (events, industry shows, lead management tools, partner marketing motions, operational enablement)
  • Track utilization and effectiveness, using partner performance trends to improve program design
What we’re looking for:
  • Proven experience owning strategic programs in Indirect channels (Alliances, agents, VARs, distributors, or partner ecosystems)
  • Strong background in building and operating partner programs (funding governance, enablement, communications, training/events, sponsor ships)
  • Confidence working directly with partner principals and internal executives; skilled at influencing without authority
  • Operational rigor: process design, compliance-minded program management, dashboards/metrics, and continuous improvement
  • Excellent storytelling and executive communication skills—able to translate strategy into simple, actionable plans
Nice to have:
  • Experience with MDF (Market Development Funds), partner marketing governance, or channel incentives
  • Familiarity with partner portals, content lifecycle management, and event production workflows
This role is ideal for:
  • A leader who builds partner through program participation, earning positive feedback, and creating repeat engagement across events, training, and advisory forums.
  • Translates strategy into usable tools by increasing adoption of partner resources (portals/assets), strengthening partner readiness, and accelerating uptake of priority initiatives.
  • Aligns teams and delivers consistently…
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