Head of Product

Head of Product

Aspira | Product

For more than 40 years, Aspira has been the market-leading provider of software and services that help public agencies protect natural and cultural resources while making them accessible for all. Our platform supports everything from campground reservations to hunting licenses, helping millions of people discover, enjoy, and care for the outdoors.

We share our client partners' mission: to steward resources for future generations, create opportunities for genuine enjoyment of the outdoors today, and expand access so more people can experience its benefits.

Aspira is transforming its technology and service model to give agencies more capacity and insight—streamlined tools, smarter automation, and better connections with their communities. Our goal is simple: make it easier for our clients to conserve what matters most and for their customers to enjoy it to the fullest.

The Leader of Product Management will serve as the senior-most product leader, responsible for setting the vision, strategy, and execution of Aspira's product portfolio. Reporting directly to the CEO, this role requires a leader who can balance strategic vision, operational excellence, and cultural leadership.

You will oversee and restructure a team of four to six product professionals, ensuring the team is organized to manage two platforms:

• Rainger – our new flagship platform with a February 2 go-live, requiring the majority of product resources.
• Firefly – our smaller, established platform that will continue to serve existing customers.

This role is critical to ensuring the success of Rainger's launch, Firefly's continued success, and positioning Aspira's product suite for scalable, long-term growth.

• Define and communicate a clear long‑term product vision aligned with Aspira's mission of cultivating a connected world through shared outdoor experiences.
• Develop a 3‑5 year product strategy that balances modernization, stabilization, growth, and innovation.
• Identify and pursue new market opportunities, adjacent verticals, and partnerships to expand Aspira's footprint.
• Translate market, customer, and competitive insights into differentiated product strategies.

• Restructure and manage a six‑person product team across Firefly and Rainger. Example:
  • Assign a dedicated PM for Rainger debugging and stabilization.
  • Assign a PM for Rainger new feature prioritization and development.
  • Ensure Firefly is appropriately resourced for ongoing support and value delivery.
• Create a culture of accountability, collaboration, and high performance.
• Improve morale across the product organization by coaching, mentoring, and inspiring.
• Hire, develop, and retain top product talent as the team grows.

• Oversee the successful launch and stabilization of Rainger post‑go‑live.
• Develop and execute a go‑live adoption plan to guide existing customers in migrating to Rainger, using best practices in product adoption and change management.
• Implement scalable processes for product discovery, prioritization, backlog management, and delivery.
• Establish quarterly OKRs and key success metrics for product and team performance.
• Partner with Engineering and Design to ensure alignment on execution, quality, and speed to market.
• Ensure all platforms are modernized for scalability, security, and usability.

• Build and lead a Product Advisory Council of agencies, partners, and end users for structured feedback.
• Champion a user‑first culture ensuring customer enjoyment, equitable access to public lands, and seamless digital experiences.
• Partner with Sales, Marketing, and Customer Success to support go‑to‑market strategies, product positioning, and new customer acquisition.
• Represent Aspira in the marketplace (conferences, industry groups, customer meetings) as the product thought leader.

• Support the development of a vision for data‑driven product management across the organization.
• Build analytics capabilities into products to capture meaningful usage and outcome data.
• Use insights to guide prioritization, feature…