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Principal Product Management & Develop

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Cricket Wireless LLC.
Full Time position
Listed on 2026-02-28
Job specializations:
  • Business
  • IT/Tech
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
** Weekly

Hours:

** 40
* * Time Type:
** Regular
*
* Location:

** Dallas, Texas
** Salary Range:**$ - $It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
** This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
**** About AT&T
** Join AT&T and help shape the future of business connectivity. Our Business Product Management & Development organization delivers innovative, reliable technology solutions that enable businesses to operate, grow, and compete more effectively. We focus on building integrated connectivity, mobility, security, and value‑added solutions that simplify complexity and create meaningful value for our customers. At AT&T, you won’t just imagine what’s next, you’ll help build it.
*
* Job Summary:

** This role leads the end‑to‑end lifecycle of Small and Mid‑Market (SBMM) business products and bundled solutions, spanning strategy, development, launch, and in‑market performance. The position oversees integrated offerings across wireline, broadband, mobility, security, and value‑added services, translating B2B customer insights, market dynamics, and technical requirements into clear product definitions, business cases, and prioritized roadmaps.

The role is ideally suited for product leaders with experience operating in telecommunications or adjacent technology‑driven industries, including environments with complex pricing, bundling, and go‑to‑market models.
** Overall

Purpose:

** The Principal Product Manager is responsible for leading the strategy, development, bundling, execution, and lifecycle management of SBMM products and services. This role ensures offerings align with customer needs, competitive dynamics, and AT&T business objectives. The position oversees business cases, financial impacts, and value propositions to maximize customer value, with a strong emphasis on integrated connectivity, mobility, and value‑added service bundles designed for SBMM customers.

While focused on SBMM, the role also supports solutions across Small Business, Mid‑Market, Enterprise, and Global Business segments.
** Key

Roles and Responsibilities
**** Product Lifecycle Management:
*** Lead the full lifecycle of SBMM products and bundled offers from concept through development, launch, in‑market optimization, and end of life
* Design and evolve integrated SBMM bundles combining wireline connectivity, broadband, mobility, security, and value‑added services
* Manage budgets, cost estimates, and capital funding requests supporting product development
* Partner with design, engineering, operations, sales, and marketing teams to ensure successful launches and scalable execution
* Monitor performance and deliver data‑driven recommendations based on customer behavior, competitive trends, attach rates, and financial results
** Requirements Definition & Business Case Development:
*** Translate customer needs, operational insights, and technical requirements into clear product definitions, design documentation, user stories, and acceptance criteria
* Develop comprehensive business cases outlining revenue potential, cost models, pricing assumptions, and competitive positioning
* Prioritize roadmap features that improve customer experience, drive adoption, and streamline operational processes
* Ensure requirements are well documented and aligned with internal capabilities and market demand
** Market Research & Competitive Analysis:
*** Conduct in‑depth market and competitive research to identify trends, customer segments, whitespace opportunities, and areas for enhancement
*…
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