Senior Product Manager, Market Strategy Lien Solutions

Wolters Kluwer Lien Solutions division provides lenders with critical analysis of their lien portfolios, UCC documents and actionable intelligence reports, enabling them to safeguard against default risk, accelerate decisioning, and maintain compliance.

As a Senior Product Manager, Market Strategy, you will manage a highly profitable and growing suite of commercial lending solutions, serving financial institutions and other commercial lenders to manage risk, compliance and efficiency in their commercial lending operations. The goal is to grow this business by building new service offerings for existing customers and penetrating new market segments by packaging current offerings for segment‑specific needs.

• Become a product expert:
  Direct the product’s lifecycle, from launch and introduction through growth, maturity, saturation, and decline, monitoring performance against business objectives and making recommendations and driving business performance.

• Know the customer:
  Own and drive the overall customer experience, partnering with sales and IT leads to deliver innovative solutions and strategies, performing in‑depth customer and market research, and engaging with target markets through customer visits, sales opportunities, meetings with industry stakeholders and attendance at industry events.

• Understand the market:
  Conduct ongoing research and analysis on each assigned product, staying abreast of changing customer needs and industry trends, mapping existing products and services to those needs, monitoring secondary research and market data, studying the competition, and identifying gaps in the current product portfolio.

• Manage the discovery and validation of market opportunities and needs:
  Generate viable new product and service concepts, develop business cases and presentations, support with market research, customer data, internal insights and competitive analysis.

• Establish marketing programs for new products or enhancements:
  Identify market segments, product positioning, pricing, profitability, new distribution channels, coordinate product introduction and market exploitation, serve as subject‑matter expert on the new product’s value proposition, and assist sales teams with training and plans that drive sales results.

• Develop and maintain deep knowledge of the core business, total market opportunity, customer profile, market ownership, competitive landscape and market trends to evaluate prospects for share of wallet growth, increased market share and expansion into logical adjacencies.

• Develop GTM (Go‑To‑Market) strategies:
  Conduct in‑depth market research, work closely with stakeholders to understand market perception and recommend enhancements to build better solutions for existing and future clients.

• Collaborate:
  Work with sales and support teams to create or update tools and training that maximize sales.

• Maximize the product’s business goals:
  Ensure adequate sales and marketing efforts are expended to meet profitability and market share forecasts, develop extension strategies to prolong growth and maturity stages, and maximize ROI.

Education: Minimum:
Bachelor’s Degree in Business, Marketing, or related field

Experience:

• Minimum 5+ years of software product management experience
• Analysis and business case development
• Develop presentations for Senior Management
• Go‑to‑market experience

Preferred Experience (includes minimum):

• Banking / Commercial Lending Solutions industry experience with relevant practice areas and workflows.
• B2B software product management or marketing experience.
• Web‑based search products, data and content monetization product management.
• Hybrid work arrangement (#LI-Hybrid)

Wolters Kluwer values an inclusive culture and is an Equal Opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Wolters Kluwer offers a variety of benefits, including medical, dental, vision plans, 401(k), FSA/HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave.

$85,600.00 - $ USD, eligible for bonus.

EQUAL EMPLOYMENT OPPORTUNITY statement:
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.