Regional IL Sales Director

· Provide functional (dotted-line) leadership to Sales & Marketing Directors at assigned communities, ensuring alignment with corporate sales standards and goals.

· Coach Independent Living (IL) sales teams on best practices in relationship selling, closing techniques, CRM utilization, lead management, and pipeline development.

· Model Forefront Living’s values of Diversity, Integrity, Stewardship, and Compassion in all interactions with teammates, residents, families, and external partners.

Sales Strategy & Performance Management

· Drive IL occupancy through targeted strategies that increase lead volume, improve conversion rates, and optimize the customer experience.

· Conduct monthly performance reviews, analyzing sales metrics, trends, and outcomes to develop data-driven recommendations and action plans.

· Support communities in evaluating and executing IL marketing plans that maximize revenue and market penetration.

· Ensure consistent use of CRM tools and accurate documentation of sales activity, leads, and customer interactions.

Marketing & Market Positioning

· Monitor IL marketing budgets in collaboration with community leadership and corporate partners.

· Identify competitive opportunities and maintain knowledge of local market conditions, industry trends, and competitor activity.

· Collaborate with corporate marketing to implement plans, campaigns, events, and promotional strategies that elevate Forefront Living’s brand presence.

· Encourage and support creative, community-specific initiatives to drive awareness and engagement.

Cross-Functional Collaboration

· Partner with the Corporate Director and Healthcare Sales & Marketing Director in the development of annual budgets and projections.

· Work closely with community operations, customer service, and other departments to resolve customer needs and support inquiry-to-move-in success.

· Facilitate open communication and strong working relationships across all levels of the organization.

Other Duties

· Travel regularly to Forefront Living locations.

· Perform other duties as assigned to support organizational needs.

MINIMUM QUALIFICATIONS:

· Bachelor’s degree in Sales, Marketing, Business Administration, Health Administration, or related field preferred.

· Five years of senior living, healthcare, business development, or related sales leadership experience in a multi-site system (entry-fee sales experience preferred).

· Demonstrated expertise in senior living or healthcare markets, including customer needs, sales cycles, and competitive positioning.

· Strong technical and documentation skills, including proficiency with Microsoft Office and CRM systems.

· Valid driver’s license, clean driving record, reliable transportation, and current auto liability insurance.

· Ability to maintain professionalism and stable disposition when working with residents, families, and staff.

· Strong analytical, problem-solving, and organizational skills with the ability to manage multiple priorities.

· Excellent verbal and written communication skills; able to influence and lead without direct authority.

· Ability to handle confidential information with discretion and sound judgment.

· Commitment to service excellence and continuous improvement.

· Ability to meet physical demands and comply with safety policies, Employee Responsibilities, and the Resident Bill of Rights.

KNOWLEDGE, SKILLS AND ABILITIES:

· Strategic sales leadership and ability to influence outcomes through coaching and collaboration.

· Strong communication and customer service skills.

· Demonstrated proficiency with Microsoft Office and other business software.

· Ability to work independently, establish priorities, and adapt to changing conditions.

· Ability to build and maintain effective relationships and professional networks.

· Capacity to acquire new knowledge and perform increasingly complex tasks.

· Ability to document work accurately and in a timely manner.

· Ability to maintain confidentiality and exercise sound judgment.

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