Sales & Brand Director

Sales & Brand Growth Director

The Sales & Brand Growth Director is responsible for driving restaurant sales, increasing brand awareness, and building meaningful relationships within the community. This leader develops and executes strategic marketing initiatives, catering growth plans, community partnerships, and guest engagement programs that strengthen the Chick-fil-A brand and deliver measurable business results.

This role works closely with the Operator and leadership team to identify growth opportunities, enhance the guest experience, and create innovative strategies that increase transactions, catering sales, and market share.

Key Responsibilities

Sales Growth

• Develop and execute annual, quarterly, and monthly sales growth strategies.
• Drive catering, delivery, mobile ordering, and other revenue channels.
• Identify opportunities to increase guest frequency and attract new customers.
• Analyze sales trends, market conditions, and performance metrics to guide decision-making.
• Establish and monitor key performance indicators (KPIs) related to sales and brand growth.
• Collaborate with leadership to achieve restaurant revenue goals.

Brand Marketing & Promotion

• Lead local store marketing initiatives aligned with Chick-fil-A brand standards.
• Create and manage promotional campaigns that increase awareness and traffic.
• Maintain a strong social media presence through engaging content and storytelling.
• Coordinate grand openings, special events, seasonal promotions, and community activations.
• Ensure brand consistency across all guest-facing communications.

Community Engagement

• Develop relationships with schools, churches, businesses, nonprofit organizations, and community leaders.
• Represent Chick-fil-A at community events, networking opportunities, and sponsorship activities.
• Create partnerships that generate goodwill and drive restaurant traffic.
• Coordinate fundraising opportunities and community outreach programs.

Guest Experience & Relationship Building

• Ensure every guest interaction reflects care, attentiveness, and excellence.
• Resolve guest concerns promptly and with genuine empathy.
• Lead the team in delivering "Second Mile Service", exceeding expectations at every opportunity.
• Champion an atmosphere of warmth and hospitality that turns first-time guests into lifelong raving fans.

Team Leadership

• Lead and coach marketing and sales-focused team members.
• Train leaders on brand standards, promotional initiatives, and community engagement strategies.
• Foster a culture of innovation, excellence, and continuous improvement.
• Collaborate cross-functionally with Operations, Talent, and Leadership teams.

Additional Expectations

• Demonstrates flexibility by performing other duties as assigned to support operations and team success.
• Must be able to safely lift up to 25 lbs and stand for extended periods.
• Maintains consistent and reliable attendance with dependable transportation.
• Upholds Chick-fil-A North Park Center's standards of excellence, integrity, and professionalism in all interactions.
• Oversees catering confirmations and followup.

Qualifications

• Proven leadership experience in restaurant or hospitality management
• Strong communication, interpersonal, and decision-making skills.
• Highly organized, detail-oriented, and able to lead in a fast-paced environment.
• Financial acumen and confidence in managing shift-level cash handling.
• Flexible availability including early mornings, evenings, weekends, and holidays.
• Bachelor's degree in Marketing, Business, Communications, or related field

Key Measurements

Elite Food Safety

Top 20% Overall Satisfaction

Top 20% ACE

Top 20% Fast Service

Top 20% Cleanliness

100% Order Accuracy