Sr Ancillary Product Strategy Consultant

Sr Ancillary Product Strategy Consultant

As a Sr Ancillary Product Strategy Consultant, you'll shape the future of Southwest's revenue-generating products by defining strategy, driving innovation, and leading cross-functional execution across a portfolio that includes bags, boarding products, seats, and other travel offerings such as unaccompanied minors and pets. Serving as the strategic owner of key products, you'll develop long-term roadmaps, identify growth opportunities, and guide initiatives from concept through launch and ongoing optimization.

You'll partner closely with teams across Revenue Management, Finance, Operations, Digital, Marketing, and Customer Experience to align stakeholders, influence decisions, and deliver meaningful results for both customers and the business. Through data-driven analysis, competitive research, pricing and merchandising strategies, and executive-level storytelling, you'll help shape offerings that strengthen the customer experience, drive revenue growth, and support Southwest's long-term commercial strategy.

Additional details:

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant corporate campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Responsibilities:

• Serve as the senior product owner, accountable for the strategic direction, design, performance, and cross-functional execution of a critical subset of ancillary products that generate substantial revenue and enhance the customer experience.
• Define and drive long-term product strategies independently, ensuring alignment with company priorities and proactively leading key initiatives from conception through execution and measurement.
• Own competitive intelligence efforts by conducting in-depth market research and rigorous benchmarking to assess industry trends, anticipate shifts, and identify white space opportunities across the ancillary portfolio.
• Lead cross-functional planning and decision-making efforts with key stakeholders from Revenue Management, Finance, Operations, Digital, Marketing, and Customer Experience to enable seamless product delivery and performance.
• Translate complex data into compelling business cases and strategic recommendations for product innovation, monetization, and lifecycle management; influence decision-making at the senior leadership level.
• Guide the development of robust forecasting, reporting, and analytical frameworks in collaboration with Finance and Data Science teams to ensure revenue targets are met and exceeded.
• Champion end-to-market strategies, including product positioning, pricing, messaging, and launch readiness; ensure commercial success across digital and operational channels.
• Serve as a trusted advisor and lead point of contact for ancillary product strategy across multiple departments, resolving cross-functional challenges and enabling enterprise alignment.
• Drive a test-and-learn approach, proactively identifying and evaluating opportunities for product evolution through experimentation, A/B testing, and performance tracking.
• Represent the Ancillary Products team in strategic forums and senior-level discussions, advocating for product opportunities and alignment with customer and business needs.
• Mentor junior team members and contribute to team capability-building by sharing expertise, best practices, and thought leadership.

Knowledge, Skills, and Abilities:

• Demonstrated ability to lead complex, cross-functional initiatives independently, with minimal guidance.
• Understanding of airline economics, product strategy, and revenue management principles.
• Advanced analytical and problem-solving capabilities; comfortable synthesizing large datasets into strategic insights.
• Strong executive communication and influencing skills, with a track record of shaping direction across departments and up to senior leadership.
• High proficiency in data…