Senior Brand Protection Manager

Join our Legal team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere, every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Senior Brand Protection Manager

Department: Legal - Shared Services

Work Location: Plano, TX, Hybrid (work 3 days onsite)

Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

The Senior Brand Protection Manager is responsible for developing, implementing, and managing Helen of Troy’s global brand protection strategy. This role will focus on identifying, mitigating, and enforcing against counterfeit, gray market, and infringing activities across online and offline channels. Working closely with Legal, Brand Teams, International Marketing, and third-party vendors, this individual will proactively protect the company’s intellectual property rights and brand integrity.

This position requires a strategic and operational leader with experience in anti-counterfeiting enforcement, digital marketplace monitoring, and cross-functional coordination.

• Design, implement, and refine comprehensive global brand protection strategy aligned with company priorities.
• Identify key risks across product lines, geographies, and distribution channels.
• Develop and maintain enforcement protocols, escalation frameworks, and best practices.

• Managing monitoring and enforcement activities across eCommerce platforms (e.g., Amazon, Walmart Marketplace, eBay, Alibaba, social media).
• Partner with IP AGC to implement takedown programs for counterfeit, knockoff, and unauthorized listings.
• Coordinate with Brand Teams to use platform-specific brand protection tools (e.g., Amazon Brand Registry, etc.).
• Analyze trends in online infringement and recommend proactive enforcement measures.

• Serve as primary liaison for external brand protection vendors (e.g., SIPI/Authentix, React, or similar providers).
• Evaluate vendor performance and service levels to ensure alignment with company goals.
• Assess and recommend new tools, technologies, and vendors to improve enforcement capabilities.
• Manage vendor budgets and contracts in collaboration with Legal and Brand Teams.

• Partner with internal and external counsel on IP enforcement activities.
  
  Support the drafting, review, and issuance of cease-and-desist letters and other enforcement communications.
• Assist in case development for litigation, investigations, or law enforcement referrals.
• Support documentation and evidence collection processes for enforcement actions (e.g., test purchases, product authentication, etc.).
• Work with customs and enforcement agencies where applicable.

• Aid in developing internal training materials related to brand protection and IP enforcement.
• Educate internal teams and external partners on risks of counterfeit and unauthorized sales.
• Promote a culture of brand integrity and compliance.

• Strong working knowledge of Trademark, Copyright, and brand protection principles
• Expertise in online enforcement tools and marketplace ecosystems
• Strong project management and…