Product Line Manager Lead
Listed on 2026-08-03
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Business
Operations Management -
Management
General Management, Project & Program Management, Operations Management
Product Line Manager Leader (PLM Lead)
AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $3B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset.
We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.
What We Offer:
- Flexible time off policy
- 401K Company match (up to 4% - dollar for dollar)
- Professional development, training, and tuition reimbursement programs
- Excellent medical, dental, vision, and life insurance policy options
- Opportunities for career advancement with an industry leading company!
We are seeking a Product Line Manager Leader (PLM Lead) to join our Connectivity team. This position may be able to work remotely from anywhere, but preferably in the Dallas Texas area.
The Product Line Manager Leader (PLM Lead) is a seasoned leader whose primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s). The PLM Lead will define product, pricing, and promotion strategies. They will also manage other PLMs or Associate PLMs.
Responsibilities:
Key responsibilities/essential functions include:
Tactical Planning
- Achieves market performance goals by developing and executing the tactical plan for assigned product ranges, aligned with the broader product line strategy
- Acts as the champion and evangelist for communicating the product line vision and strategy to all relevant participants and stakeholders
- Acts as the champion for communicating the product line plans and priorities to all relevant participants and stakeholders
- Owns and maintains the product roadmap and supporting plans, sequencing enhancements, releases, and investments based on market evidence and business priorities.
New Product Development and Portfolio Management
- Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area in a manner that maximizes the overall return/profit to the company, within the context of company, business area and marketing plans. Ensures compliance with quality systems, regulatory requirements, and commercial change process.
- Leads the commercial input to the product development process including the development of product market requirements and identification of target market segments and customers for new products.
- Manages all aspects of the product (s) life cycle starting with the detailed planning phase (in development) until the product is terminated. Defines Product Models and Structures. Identify Offerings Items & Structures.
- Guides products through the phases of the development process — from discovery and feasibility through definition, development, and launch — informing the decision at each phase or stage gate
Sales Enablement
- Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices, and tools needed to support salespeople throughout the customer's journey. This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity.
- Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.
- Establishes and nurtures new business relationships, including cultivating partnerships with new companies, existing rack manufacturers, and emerging start-ups
Portfolio & Life Cycle Management
- Manages the designated product range(s) across the full life cycle — introduction, growth, maturity, and decline — to maximize overall return and profit within company, business-area, and marketing plans.
- Assesses each product's life cycle position using market, financial, and operational metrics, and…
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