Director, Innovation

Work Location

Dallas, TX - Hybrid with three days a week in the office

VP of Innovation

Exempt

Crunch Fitness is a rapidly expanding fitness brand with more than 600 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of No Judgments drives us to create welcoming gyms and communities for everyone. We make serious fitness fun by combining exercise, entertainment, and innovation.

As one of the fastest-growing brands in the fitness industry, Crunch offers the opportunity to join a high-growth organization where professional development and career advancement are plentiful. Together, we are redefining the fitness experience.

The Director of Innovation is a key leadership role responsible for driving the development and implementation of new platforms and innovations that elevate and enhance the overall member, team member and franchise owner experience.

Enhancing the member experience through innovative platforms and programs.

• Own and drive execution of strategic portfolio initiatives from concept through full-scale rollout, ensuring on-time, on-budget delivery and measurable impact.
• Lead the end-to-end development, launch, and scaling of new platforms and programs that enhance the member experience and advance strategic priorities.
• Define Key Performance Indicators (KPIs) and Return on Investment (ROI) Calculation Targets
• Collaborate with cross-functional teams to identify, define, and establish KPIs that align with the company's strategic objectives.
• Determine ROI calculation targets to measure the success and effectiveness of innovation initiatives focused on enhancing the member experience

• Develop deep understanding of our members’ needs and know what members want before they do, in order to stay ahead of trends.
• Scour marketplace to identify, evaluate, and establish strategic partnerships with vendor partners, industry leaders, and technology providers to leverage synergies and drive innovation into the Crunch experience.
• Work closely with Procurement and Legal teams to conduct thorough vetting and selection processes for potential partners, ensuring alignment with Crunch Fitness's values and objectives.

• Drive the development and execution of holistic strategies aimed at elevating the Physical, Digital, and Foundational experiences for both members and employees.
• Collaborate with internal stakeholders, including Marketing, Operations, Technology, and Design, to ensure seamless integration and alignment of innovative initiatives across various touchpoints.

• The Director of Innovation builds meaningful relationships with Franchise Owners and Franchise Executives. This means involvoing Franchise Owners and its teams from the outset of projects and continuing to test, learn and iterate upon initial rollout.

• Prioritize efforts effectively in order to increase member demand as well as member retention.
• Stay up-to-date with industry trends, emerging technologies, and best practices to identify opportunities for innovation and improvement in the member experience.
• Foster a culture of creativity, collaboration, and continuous learning within the platform innovation team.
• Monitor and evaluate the performance and impact of implemented platforms and programs, making data-driven decisions and adjustments as necessary.
• Regularly communicate and present progress updates, insights, and recommendations to senior leadership and key stakeholders.

• Bachelor’s degree in a relevant field;
  Engineering degree and/or MBA preferred.
• 5…