Social Media Coordinator

Company Summary

Legit. Texas. Barbecue.

Since 1941, we have exhibited a passion for not only great barbecue but great people. That’s why we offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions. Hardworking, passionate individuals who inspire others and thrive in a fast-paced environment make up our team. As the largest and fastest-growing barbecue concept in the world, we’re always looking for dynamic and motivated team members to join our family.

DICKEY’S is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

Job Summary: This person will be responsible for managing day-to-day social activities, driving engagement, curating UGC, and collaborating with the creative team to produce high-quality content. If you’re passionate about food and lifestyle brands, have an eye for trends, and love bringing stories to life through social media — we want to meet you.

Responsibilities include but are not limited to the following:

• Content Planning & Scheduling
  • Develop, organize, and manage social media calendars for multiple clients and internally.
  • Create and schedule content across Tik Tok, Instagram, Facebook, Linked In, X, Pinterest, and You Tube.
  • Manage post approvals, copywriting, and visual coordination with the creative team.
• Content Creation
  • Plan and execute small-scale content shoots (product, recipes, lifestyle, etc.) using lighting setups and props.
  • Collaborate with creative and strategy teams to ensure on-brand visuals and messaging.
• Community Management & Engagement
  • Conduct daily moderation and engagement across brand channels.
  • Interact with followers, respond to comments, and proactively engage with relevant brands and creators.
  • Identify UGC opportunities and request permission to repost within brand guidelines.
• Trendspotting & Innovation
  • Stay ahead of emerging social trends, tools, and formats.
  • Bring proactive ideas for content, campaigns, and audience engagement.
• Cross Functional Collaboration & Franchise Support
  • Partner with franchise owners to support local digital marketing performance and adoption of best practices.
  • Work with creative teams to develop high-performing assets tailored for each channel.
  • Support integrated GTM plans for menu launches, LTOs, and sales-driving promotions.
  • Collaborate with operations and finance to align marketing strategies with business goals.