Executive Producer, Video Storytelling

The Executive Producer, Storytelling at The Potter's House leads how we produce and tell stories visually across video and photography. They have the production chops on how to tell the story as a writer and producer, and how to capture it technically and cinematically.

This is a hands-on technical role. The right candidate has deep working knowledge of cameras, lenses, lighting, audio, and post. They have personally shot and edited the kind of work we are asking the team to produce, and they can demonstrate it. Specifically:

• Direct, hands-on operating proficiency with our gear: the Sony FX line and RED Komodo X
• Strong command of exposure, color science, lens selection, lighting, and audio capture in the field
• Editing proficiency, not just oversight. They can sit down and cut a piece themselves
• Comfort moving between solo-operator runs and leading a full crew on larger productions
• Required:
  
  a portfolio of actual work they have personally shot, edited, and produced. Reel review and a practical assessment will be part of the hiring process.

The role sits outside of Marketing, positioned as a peer to Marketing and Live Production. It reports to the Chief Executive Business Officer. It does not produce the live experience itself. For live services, events, and broadcasts, the Live Production team owns capture; this role takes those recorded files and handles editing, packaging, and uploading to on-demand platforms. The Executive Producer owns the full video lifecycle from concept through delivery while developing the creative capacity, technical skill, and storytelling maturity of the internal video team.

This role focuses on non-live, produced video content and does not oversee real-time service or event production. Live services, events, and broadcasts are led by the Executive Producer, Live Production. The Executive Producer, Video Storytelling partners closely with that role to ensure creative alignment and content continuity.

This position balances strategic vision with practical execution, ensuring video content is not only excellent in craft, but clear in purpose, emotionally resonant, and aligned with organizational goals to visually communicate stories of salvation, transformation, development, outreach, and community.

The role is held to three creative standards:

• Emotional Storytelling Mastery Every piece carries a clear emotional objective designed to move people toward reflection, conviction, or response.
• Platform- and Environment-Aware Production C ontent is built with a clear understanding of where and how it will land, whether inside a service, on You Tube, on social, or in broadcast.
• Range and Diversity of Film Styles The role draws on a wide visual vocabulary rather than defaulting to a single look. Form follows the story, the audience, and the platform.

The Executive Producer, Video Storytelling oversees and contributes to a wide range of video formats, including but not limited to:

• Testimony videos (sourcing, writing, producing, editing)
• Event promo and recap videos (sourcing, writing, producing, editing)
• News and announcement packages
• Short films, documentaries, and feature-length narrative pieces
• Commercials and campaign-driven promotional videos
• Series introductions, openers, and pre-service content (scope TBD; collaboration with Marketing and Live Production)
• TV broadcasts (editing, packaging, distributing post-live)
• You Tube and podcasts (editing, packaging, distributing post-live)
• Photography across the same story categories above

• Lead as the steward of video storytelling standards for video storytelling across the organization
• Translate vision, messaging, and ministry priorities into compelling, narrative-driven video content
• Drive and maintain creative standards for tone, style, and storytelling quality
• Provide creative direction on concepts, scripts, story structure, and visual execution

• Own the full production lifecycle including pre-production, production, and post-production
• Personally execute production when needed, including shooting, directing, editing, and finishing
• Oversee production planning, timelines, scopes, and deliverables
• Ensure technical excellence across cinematography, lighting, audio, editing, and color

• Directly manage Creative Producers, Videographers, and the existing Photographer providing clear expectations, priorities, and accountability
• Build technical skill, creative judgment, and storytelling maturity across the team, including hands-on coaching on Sony FX and RED Komodo X workflows
• Coach team members through live projects with hands-on feedback and mentorship
• Establish clear workflows, frameworks, and best practices to scale production sustainably
• Identify skill gaps and build the systems, training, and tools needed to strengthen the team.
• Establish and develop a volunteer video team with clear onboarding, training, and pathways for increasing…