Manager of Content, Store – Beauty & Salon

Overview

Manager of Content, Store Experiences – Beauty & Salon

The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales. This role leads the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling. Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams.

• Travel to events and experiences to develop and execute a content strategy
• Capture key moments from in-store events, brand activations, and trainings
• Ensure every event has a clear content plan (before, during, and after) and translate events into engaging stories that drive awareness and traffic

• Create and manage short‑form video, photography, and social content
• Ensure content is aligned to brand voice, trends, and platform best practices
• Highlight artistry, services, product, and customer experiences through content
• Deliver content that is engaging, authentic, and performance‑driven

• Use content to drive store traffic, event attendance, and customer engagement
• Partner with Sales & Education teams to align content with event sales goals and key moments
• Amplify product launches, services, and promotions through event storytelling
  
  Track and optimize content performance to improve reach and conversion

• Provide tools and guidance for store teams to capture and share content locally
• Create simple frameworks and templates to ensure consistent, high-quality content
• Elevate field capability in social storytelling and content creation

• Partner with Manager of Event & Experiences, Brands, Merchants, Pro Team, and Education to align on event storytelling
• Collaborate with Marketing to ensure content supports broader campaigns
• Ensure alignment between in-store experiences and digital presence
• Partners with internal Communications for monthly updates on events and highlights all community, in‑store, and activations for awareness in the community and in stores
• Attends PR Event, Marketing, and Event Meetings

• Manage and organize a central content library for events and experiences
• Ensure content is accessible for reuse across teams and platforms
• Maintain consistency in quality, tone, and brand representation

• Strong creative eye for content, storytelling, and visual trends
• Deep understanding of social media platforms and content performance
• Ability to connect content to traffic, engagement, and sales outcomes
• Highly organized and able to manage multiple events and timelines
• Collaborative, energetic, and hands‑on
• Ability to travel more than 50% of the time and be available to work weekends to support events & experiences

Enjoy a rewarding career at Catalyst, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference at one of America’s most iconic brands.

• Generous Benefits:
  Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) savings plan with company match, and an associate discount on JCPenney merchandise.
• Opportunities for growth and development:
  We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
• Collaborative and supportive culture:
  We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.

Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Six iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best‑in‑class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose:
We exist to ignite America’s most beloved retail brands to make fashion accessible to all.

For more opportunities to join our team please visit our careers page.

USD $81,000.00 - USD $ /Yr.