Director TFC Events & Brand Experience

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

The Director, TFC Events & Brand Experiences is a seasoned event leader with the instincts of a top-tier agency producer and the poise to operate flawlessly in front of C-suite executives, VIP clients, and high-stakes brand audiences. This role owns the elevated end of TFC’s event portfolio – intimate executive dinners, curated client showcases, marquee brand activations – where precision, presence, and professionalism are key.

This position serves as a primary event lead across Sparks, 3D, Freeman, Studio Blue, and TFC’s signature cross-brand experiences. This role operates with clarity on what to lead, when to flex, and how to deliver consistently across a multi-brand portfolio.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

• Support the Sr. Director in delivering TFC’s overarching event experience strategy, ensuring all activations meet the quality bar and brand presence standards set at the leadership level.
• Serve as a primary event lead for the Sparks/3D brand portfolio, with flex support across Freeman, Studio Blue, and TFC signature experiences.
• Lead end-to-end planning and execution across the full event lifecycle: strategy, logistics, vendor management, brand team prep, brand storytelling alignment, onsite coordination, and post-event reporting.
• Collaborate with the broader TFC Events team (Sr. Manager, Events Managers) as well as cross-functional department liaisons as needed to ensure seamless resource deployment and consistent portfolio coverage across all brands.

• Design and execute elevated event experiences for agency clients, executive audiences, and VIP stakeholders, including C-suite dinners, proprietary client showcases, and flagship brand activations, where flawless delivery defines the standard.
• Bring a genuine agency mindset to every event: anticipating client and stakeholder needs, communicating proactively, and delivering at the highest level of professionalism and precision.
• Develop and steward immersive VIP showcase programs in close partnership with the Sr. Director.
• Build and maintain a curated vendor and production partner network capable of supporting luxury-level events with bespoke programming and hospitality elements.

• In partnership with the Sr. Director, establish, document, and continuously improve TFC event production standards and SOPs, creating a consistent operational backbone for the team.
• Develop event planning frameworks that ensure quality and equity across the full tier spectrum, from large flagship activations to smaller, high-touch executive events.
• Contribute to the intake process and quality assurance standards for brand event activations, working within the overarching framework set by Sr. Director.
• Build a cross-brand learnings pipeline, sharing innovations, vendor insights, and production best practices across the full TFC Events team.

• Manage all financial aspects of assigned events: contracts, room blocks, T&E, purchase orders, and budget reporting.
• Prepare…