Content Lead

Part Time Content Lead

Haldon House is seeking a part time Content Lead, approximately 20 hours per week, to shape how our work, perspective and growing studio are expressed through social media and digital storytelling. We are an interior design and boutique development firm based in Gladwyne, Pennsylvania, working across high-end residential, hospitality and development projects. We’re looking for a creator with a designer’s eye and real style - someone fluent in interiors, fashion, art and hospitality who can recognize the stories within the work and translate them into compelling content.

Reporting to the Founder & Creative Director, this person will define our social and editorial strategy, develop recurring content series, script and shape stories, and direct what should be captured across projects, installations, travel, sourcing and studio life. They will collaborate with our Content Manager, who supports content gathering, editing, scheduling and publishing. This is not primarily a posting or community-management role.

It is for someone who can originate ideas, write beautifully, think visually and turn a wealth of raw material into a distinctive and consistent point of view. Remote role with occasional travel to our Gladwyne

Responsibilities include:

• Lead Haldon House’s social and editorial strategy.
• Create the content calendar, recurring series and narrative structure across channels.
• Conceive and script reels, project stories, founder-led content and behind-the-scenes features.
• Identify what should be photographed or filmed and provide clear creative direction for capture.
• Write and refine captions, voiceovers, headlines and editorial copy.
• Collaborate with the Founder, designers and Content Manager to bring content from idea through publication.
• Use performance insights to improve the strategy without allowing trends to dilute the brand.
• Support storytelling around residential projects, hospitality and development work, press and partnerships.