AVP, Design

Oversee the scaling of a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences.

As Assistant Vice President of Design, you will lead the evolution of AT&T’s product design strategy across digital and physical experiences for AT&T’s consumers. This role is responsible for overseeing and scaling a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences.

You will foster a culture of creativity, experimentation, and operational excellence, ensuring design is a strategic driver of innovation and business impact. This role requires a hands‑on leader who can inspire teams, influence cross‑functional partners, and translate customer insights into transformative product experiences.

• Define and drive a user‑centered design vision that aligns with AT&T’s product strategy and customer promise.
• Ensure every product interaction is purposeful, elegant, and inclusive, grounded in modern design principles.

• Build a culture of experimentation through rapid prototyping, iterative design, and cross‑functional ideation.
• Establish tools and workflows that enable fast concept validation and reduce time‑to‑market.
• Use prototypes to align stakeholders, validate ideas, and accelerate product development.

• Champion service design practices to orchestrate seamless customer journeys across digital and physical touchpoints.
• Collaborate with CX, operations, and product teams to identify friction points and design end‑to‑end service experiences.
• Apply systems thinking and journey mapping to align design efforts with business outcomes.

• Partner with hardware, retail, and packaging teams to ensure physical product experiences reflect AT&T’s brand and design standards.
• Align industrial design with digital interfaces to create cohesive, multi‑sensory experiences.

• Build and scale design operations that support tooling, rituals, and workflows for high‑velocity teams.
• Implement metrics and feedback loops to measure design impact on customer satisfaction and business KPIs.
• Ensure design teams are equipped with modern tools and agile collaboration practices.

• Partner with product, engineering, marketing, and research to deliver cohesive, customer‑centric solutions.
• Influence executive stakeholders by articulating the strategic value of design and its role in driving growth.
• Collaborate with external agencies and partners to extend design capacity and bring fresh perspectives.

• Build, inspire, and retain a world‑class team of designers, researchers, and strategists, fostering a culture of innovation, accountability, and continuous improvement.
• Foster a culture of innovation, accountability, and continuous improvement within the product organization.
• Act as a mentor and servant leader, empowering team members to develop their skills, set long‑term visions, and achieve exceptional results.

• 15+ years of experience in customer experience, product design, or UX leadership roles, with at least 7 years managing multidisciplinary teams.
• Proven track record of launching and scaling successful, customer‑facing products that deliver measurable business impact.
• Expertise in design strategy, design operations, and journey orchestration across digital and omni‑channel environments.
• Deep knowledge of full‑stack design disciplines, including UX research, interaction design, service design, and production design.
• Proven leader in product design with experience across UX, service, and industrial design disciplines.
• Deep expertise in interaction design, prototyping, journey orchestration, and design systems.
• Strong storytelling and communication skills, with the ability to influence at all levels of the organization.
• Proficiency in modern design tools (e.g., Figma, Proto Pie, Adobe CC) and methodologies (e.g., design thinking, lean UX, agile).
• Experience driving measurable business impact…